Choosen Category: FILM

Donnie Dix – a tribute to the brashness of the 80s brought to you by NICCOLO MONTANARI

Shot in New York City, Donnie Dix is a tribute to the brashness of the 80s. Directed by Sascha Taylor Larsen and produced by Oliver Finley, it is a parody of the type of naive self-obsession which characterized this period in our cultural history. The main character, played by Eli Cusick, embodies the absurdity of an era filled with excess. He represents a particular type of machismo coupled with a total lack of personal accountability. In just over three minutes, Donnie Dix’s character arc unfolds as he moves from total self-assurance to an increasing self-awareness, then the self-doubt which ultimately paralyses him…

Bunny Approved – DAVID MAURER directs the spot for the all-electric ID.5 from VOLKSWAGEN

The new ID.5 is the first electric SUV from Volkswagen. The Volkswagen electric offensive continues its advance with the launch of a new ID. family top model as part of the ACCELERATE brand strategy. Like the ID.3 and ID.4, the new ID.5 is manufactured at the Volkswagen plant in Zwickau and is carbon-neutral upon delivery to the customer.

DAVID MAURER directed the ‘Bunny Approved’ spot for the all-electric ID.5 from VOLKSWAGEN : “Really had a good time and lots of fun filming VW’s latest Easter egg: The all-electric ID.5 with its fluffy friends.”

‘Build a Legacy’ – TIGHTROPE PRODUCTION produces a 30-sec. spot plus campaign motifs for world-famous GOLD’S GYM

American fitness company Gold’s Gym International, Inc. was founded in 1965 in Venice Beach, California, by the marine Joe Gold, which turned bodybuilding into a popular sport and made it socially acceptable.

For the campaign presented here, Director Dmitry Voznesensky filmed the spot and Franz Steiner photographed the campaign motifs. They were both supported by Tightrope Production and Producer Jonathan Bossle.

The big breakthrough: In the 1970s, the film ‘Pumping Iron’ sparks a global bodybuilding hype – with Gold’s Gym at the epicenter. Now a firmly established cult,…

UPDATE-22-BERLIN – a good 50 agencies are looking forward to your visit ! Save the DATE : 25 May 2022, we’ll see you at the Humboldt Carré, Berlin Mitte

In one month, it’s time again – after more than two years, the first UPDATE Salon live and in color. We look forward to welcoming you all personally in Berlin. A good 50 agencies have booked their booths; exhibitors from Los Angeles, New York, Paris, London, Warsaw, New Delhi, Vienna, Amsterdam, Munich, Hamburg, Berlin, … it’s going to be a big reunion !

Admission for art directors, creative directors, art buyers, direct clients, editorial offices … is free of charge (either register online or stop by that day with your business card). There’s more still – all, really all exhibitors have been busy preparing : Awaiting visitors are small events, fresh portfolios, plus a surprise here and there…


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