'Style that moves with the body' – PER APPELGREN captures fashion campaign for BEST SECRET, an exclusive online shop for premium and luxury brands
For the Black Week 2024 campaign of BEST SECRET, fashion photographer Per APPELGREN embraced a combination of drama and movement. The campaign showcases curated collections from international fashion brands, using dynamic imagery to highlight the unique atmosphere of Black Week. Through the skillful use of light, perspectives, and motion, Per creates a visual narrative that emphasizes the luxury of the featured fashion.