The Global Earth Day on 22 April, 2022, served for Hyundai as the launch date of the new global campaign. A TV spot and a manifesto film – both with the support of soccer legend Steven Gerrard, a former British star player and today coach of Aston Villa, as well as the Korean boy group BTS. The goal of the campaign is to sensitize humanity for a sustainable future. ‘The Goal of the Century’ campaign…