News // 94 News by LS PRODUCTIONS
All eyes on Madison Square Garden – British sportswear brand MONTIREX, headquartered in northwest England, has its sights firmly set on the US market. The move across the Atlantic came ahead of UFC 322 in New York City, where Montirex ambassador and mixed martial arts fighter Leon 'Rocky' Edwards was the star of the show in Madison Square Garden for his comeback fight – which he unfortunately lost.
The commercial shown here depicts Leon Edwards' journey back into the cage and is narrated by up-and-coming Birmingham rapper T.Roadz – a tribute to Leon's roots and his relentless ambition.
LS Productions provided comprehensive and rapid production services for the Montirex "Rise Up" commercial, including securing studio locations.
"Montirex featured Leon Edwards in their latest "Rise Up" advert, voiced by TRoadz, ahead of his title fight at Madison Square Garden. The creative was executed by Too Gallus in collaboration with Cockadoodle Studios. LS Productions supported the project with a super-fast turnaround time, covering all production services and securing studio locations." Mercedes Crescenti, Senior Producer LS PRODUCTIONS.
The supervising advertising agency was Too Gallus, Glsgow, with Creative Director Sandy McIntosh and Account Director Ruby McCann. Directed by Jacob Ceris Gandy.
"My 5 year career goal was to work on a Times Square billboard and this week I got to see it realized in the best spot in the city. Leon Rocky Edwards for Montirex LTD. Ahead of his UFC fight tonight at Madison Square Garden. Whether he wins or loses we already feel like champs." Barrington Reeves, CEO & Founder Too Gallus.
MONTIREX was founded in Liverpool in 2019 by friends Daniel Yuen and Kieran Riddell-Austin. It is known for technical performance apparel, such as trail running sets, which are breathable and lightweight. The company has experienced rapid growth and projects revenues of approximately £130 million by 2025.
MONTIREX products are now available exclusively in the United States through JD Sports.
GoSee : montirex.com
27.11.2025
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BODEN kicks off the new FW25 season with the "British Spirit" collection, presented against the breathtaking backdrop of the Mull of Kintyre peninsula.
The remote Scottish peninsula proved to be the perfect setting for Boden's latest collection of Fair Isle knitwear and basics, which perfectly translates the brand's signature warmth and coziness into fashion.
Making this Scottish dream a reality required meticulous planning and execution: LS Productions played a central role, handling all the logistics and the entire production. Model Caroline Lossberg was photographed by Scott Trindle.
"Our in-depth knowledge of the Scottish landscape, particularly the challenging terrain of the Mull of Kintyre peninsula, proved invaluable in this region. The stunningly beautiful area is only accessible via a steep, narrow road and a subsequent 1.6-kilometer walk to the iconic lighthouse," said Clare Murtagh, Senior Producer at LS Productions.
Thanks to their production skills combined with detailed local knowledge, LSP was more than up to the challenges, and production ran smoothly. Boden's creative vision was once again brought to life, allowing the team to fully concentrate on capturing the essence of the collection in this inspiring location.
Boden is a British clothing company founded in 1991 by Johnnie Boden. It originally began as a mail-order business. What started with a mail-order catalog containing just eight products, hand-drawn on a kitchen table in West London, is now a global company. In 2021, Boden celebrated its 30th anniversary.
The Mull of Kintyre, immortalized by Sir Paul McCartney's song of the same name, lies at the southernmost tip of the Scottish peninsula – "Mull" meaning rounded headland.
GoSee : boden.com
10.11.2025
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LS Productions oversaw the locations, logistics, and full production support for Barbour's latest brand campaign, "An Ode to Ayrshire." The campaign features model Edie Campbell, actors Saffron Olivia Hocking, Charlie Rowe, and William Gao, and male model Kit Butler.
Working closely with photographer and director Sam Rock and the Plus Agency, the campaign celebrates the Scottish roots of the heritage brand Barbour and pays homage to founder John Barbour and the timeless appeal of tartan.
Executive producer Anthony Chebabo and LS's Clare Murtagh oversaw the complex campaign shoot, which took place at numerous locations around Ayrshire, with its rugged, expansive landscape.
LS was responsible for every logistical detail, from careful budgeting and detailed planning to managing all the technical staff required for the extensive project.
'Ode to Ayrshire - Returning to the birthplace of the Barbour name and the roots of our family tartan, we're using our history and heritage to shape what lies ahead. Made to wander through town and country alike, these collections bring you the authenticity of the past with designs made for today.' BARBOUR
The campaign consists of the hero film and campaign motifs that together bring the brand's heritage to life and directly connect the new BARBOUR collection, including its celebration of the timeless tartan, to the breathtaking beauty of its ancestral homeland.
The original BARBOUR tartan was designed in 1998 by Dame Margaret and Helen Barbour, inspired by their family roots in 13th-century Ayrshire, Scotland. The pattern features classic tartan colors and represents the brand's heritage and authenticity.
GoSee : barbour.com
23.10.2025
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