Creative Director & Art Director Lucía García Rey presents us the new ARKET looks for Fall/Winter – which were photographed by Pamela Dimitrov & Deo Suveera. With Spanish roots, the creative worked for Inditex as well as Bimba y Lola, then moved to Sweden where she was first in charge of all things visual for MONKI as creative lead and worked as art director for Arket, which she continues to do. As a freelance CD/AD, she works for clients today such as ARKET, ZARA, TEKLA, H&M, ROWSE, Pull&Bear, The Campamento, & Other Stories, to name just a few. Her visual language is marked by Nordic clarity and a subtle elegance. We now present you the ARKET F/W 2024 Lookbook on GoSee.

Lucía tells GoSee : “The campaign is a lookbook, the goal of which is to present the quality, designs, fabrics, and all elements of the collection. Since the focus is mainly on the products, we wanted to keep the photos clean and understated, and let the clothing play the lead role. At the same time, it was...