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News // 5 News by Lürzer's Archive

featured by JSR Agency : International advertising photographer Ale BURSET - #1 by Luerzer’s Archive for Photography - now at JSR AGENCY

JSR Agency is delighted to welcome the world-famous photographer Ale BURSET to the agency. For more than twelve years, the creative born in Argentina and based in Madrid has headed the LÜRZER’S ARCHIVE ranking of best advertising photographers in the number one spot. “His photography has a powerful visual impact achieved by obsessive light treatment and considered art direction,” says JSR.

His clowns for Burger King or campaigns for Heinz, Save the Children, Lavazza, Campari… have taken home awards worldwide – 43 of which alone at Cannes Lions. He has published four books of his work; his most recent publication ‘Baroque’ containing photographic interpretations of artists such as Caravaggio, Murillo, Ribera and Gentileschi.

Lürzer’s Archive has an exciting interview with the artist in which he explains his pet project ‘I am Pototo’. Ale BURSET: “This is a project that we approach with much love and one born as an anti-system project. I went into photography dreaming of becoming a fashion-and-celebs photographer, but life led me into the world of advertising, which makes me very happy. But it did not help when I wanted to do fashion. Because – as you can imagine – of certain prejudices. So one day, I thought: Who says that I cannot do fashion and celebrities? This led to the birth of ‘I am Pototo’, a showcase where I could do what I like and, at the same time, share the space with other artists, creatives, etc. This point makes ‘I am Pototo’ very interesting. And we can all grow and learn much more. Basically, ‘I am Pototo’ is a place where the only condition is: Let’s play! The idea is to enjoy the creative process with no conditions. The artists, creatives or guests have no restrictions on their creative powers. They have to enjoy themselves. It is like a free amusement park.”

GoSee : jsragency.com & luerzersarchive.com
05.10.2023 show complete article

 

featured by UPDATE SALON : Doors open today! UPDATE-23-BERLIN ! We’ll see you on Thursday, 25 May, at Telegraphenamt, Berlin Mitte

It’s time : Exhibitors from around the world are on their way to Berlin. From South Africa and Los Angeles, from Mexico and Stockholm, from Warsaw and Paris, from London and Vienna, … Suitcases are being packed everywhere, artwork is being loaded onto computers, giveaways tucked away. We know what we’re talking about – we’re doing the same. The excitement is growing, the anticipation is great.

A little reminder : online registration closes on Tuesday. If you decide to come at the spur of the moment and your business card says AD, CD, client or marketing, art producing or art buying on it – then you can stop by our UPDATE spontaneously.

Awaiting creative visitors are a good 60 agencies. We hope to see you all in Berlin.


UPDATE . 25 May, 2023 . Hotel Telegraphenamt . Doors open at 12 noon . UPDATE.Salon
22.05.2023 show complete article

 

featured by Patrick Salonen : PATRICK SALONEN : Post production and CGI for aerial & image shots of WALO BERTSCHINGER AG

For WALO BERTSCHINGER AG, among the industry leaders in the Swiss construction business with more than 2000 employees, PATRICK SALONEN had the pleasure of post-producing the image photos. The project was photographed in and around Switzerland by MICHEL JAUSSI, known as a specialist for high-quality aerial photography.

Post production included defining a color look, composing several image parts, retouch work of all kinds but also, for example, augmenting an image with a passenger plane using CGI, a service Patrick has been offering in-house for many years.

GoSee patricksalonen.ch
20.02.2023 show complete article