News // 48 News by MARKUS MUELLER
Being sick is terrible. But what makes the pain and suffering of illness even worse are the long lines, waiting rooms, inconsiderate people, endless forms to fill out, and all the appointments you have to go to just to get well again.
That’s where AMAZON HEALTH can help you. With the ‘You Are Not Here’ campaign, AMAZON HEALTH is presenting its digital solutions. And it doesn’t matter if you need a doctor’s appointment or medicine delivered. It is fast, digital and without the additional hassle.
The impressive motifs for the campaign were photographed by MARKUS MUELLER in Los Angeles. Production was in the hands of The Production Factory. To make a big splash, the campaign with motifs and films was launched across the USA.
An internationally sought-after photographer, MARKUS MUELLER is known for his sophisticated work in advertising, for renowned clients such as adidas, VW, Land Rover, O2, Hornbach, Mercedes-Benz, Walt Disney, Carlsberg, and Prime Video. In his commercial projects, he also strives to create timeless images that stand the test of time.
Markus has received multiple accolades for his work – including the Clio Award, Epica Award, and WPPED Cream Award, plus prizes at Cannes Lions, ADC Deutschland, ADC Europe, and D&AD London.
CREDITS
Client Amazon.com Inc.
Production The Production Factory
Advertising Agency AMAZON IN-HOUSE
Creative Director DAVE LORD
Art Director JASON TISSER
Producer Vivian Song
Post Production TREY Digital Studio / Elisabeth Winter
Styling KAIT LUSK
Set Design SEAN COSTELLO
Photographer MARKUS MUELLER
CREATIVE PRODUCER Chris Ritter
17.09.2024
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Markus Mueller photographed new imagery for the 2024/2025 Formula 1 season for Sauber Motorsport AG and the Stake F1 Team KICK Sauber.
Alongside marketing motifs shot in the studio, Markus Mueller had the great pleasure of attending the shakedown sessions and filming day in Barcelona – where he captured this important day of preliminary checkups at the circuit with his camera. Responsible for concept and execution was the agency Family AG from Switzerland.
In lead roles alongside the vehicle are naturally the two drivers, Valtteri Bottas and Zhou Guanyu. Since 2022, the Finnish native Valtteri Bottas and Chinese national Zhou Guanyu have been driving for the Sauber team.
Valtteri Viktor Bottas is a Finnish race car driver. He won the Formula 3 Masters twice, in 2009 and 2010, and won the GP3 Series in 2011. Since 2013, he has been driving for Formula 1, in which he has competed since the 2022 season for Alfa Romeo Racing as well as Sauber.
The Chinese race car driver Zhou Guanyu has been competing in Formula 1 since 2022, having previously driven in the FIA Formula 2 Championship since 2019.
Sauber Motorsport AG is a Swiss automobile racing team, headquartered in Hinwil in the Zürcher Oberland region, which competed from 1982 through 1991 in Group C of the FIA World Sports Car Championship and is now competing in Formula 1. In 2024, the team went to Audi AG and will compete under the name Stake F1 Team Kick Sauber. From the 2026 season, Sauber will be competing as the Audi factory team with Red-Bull Sporting Director Jonathan Wheatley as its future team principle.
10.09.2024
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The new ‘Love Life’ campaign by the Swiss Federal Office of Public Health (FOPH) is aimed at ramping up prevention of sexually transmitted infections (STIs). Supporting this endeavor is the agency Rod Kommunikation, which was responsible for realizing the campaign together with MARKUS MUELLER and his team, who were in charge of the motifs. Production company: Shining Film. CD was Heinrich Schnorf, with art direction in the hands of Ondrej Maczko.
LOVE LIFE’s key message urges everyone: do your Safer Sex Check. According to the campaign, you’re ready for sex only after you do the check. Being ready for a sexual encounter means being aware of the protection recommendations in advance.
The goal of the awareness campaign is to stop transmission of HIV as well as the viruses Hepatitis B and C in Switzerland by 2030, we are told by Anne Lévy, Director of FOPH. It is also aimed at reducing the infection rates of other STIs by continuing to consistently apply the method: do the Safer Sex Check.
The campaign is focussed on personal, risk-based protection and testing recommendations. The tool developed for this purpose is the Safer Sex Check, which indicates individual precautions that can be taken. Although the condom still remains an important means of prevention, it is no longer the focus of the campaign.
02.09.2024
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