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News // 6 News by Magnus Winter


The Lamborghini Aventador is a supercar built by carmaker Lamborghini, which made its debut in March, 2011, at the Geneva Motor Show as the successor to the Lamborghini Murciélago. Definitely the stuff that dreams are made of. Fun fact : You don’t start it with a key, but an ignition button, neatly tucked away under a red cover, similar to the fire button of a fighter jet.

We present you personal work by MAGNUS WINTER with the Lamborghini Aventador in the mysterious leading role. The spread plays with muted colors, perfectly combined with the clever use of light – completely capturing the will-o’-the-wisp character of the ‘machine’. Bad girls, good boys – we like them all.

GoSee : magnus-winter.de

DIRECTOR jana&magnus
DOP max schröder
PRODUCTION tamara sarischwili bluebunny productions
STYLING Alex heckel liganord
HAIR & MAKEUP lysanne
MODEL ilaria M4 models
MODEL2 sasha viva models
MODEL3 nomin mirrrs models

06.12.2023 show complete article


MAGNUS WINTER presents ‘LUBERON, 34°’ as personal work in photos and film on GoSee.News

Photographer and director MAGNUS WINTER presents us the personal project ‘LUBERON, 34°’ here on GoSee. For those who are not privy : The Luberon is a limestone mountain range located around 50 kilometers south-east of Avignon in southern France. The perfect place for a timeless outdoor shoot on a hot summer day.

“Summer is not a season but a feeling. It’s about the feeling of endless days, limitless time, rushing past us unnoticed. Doing nothing other than simply being there. Watching the light, feeling the headwind. Imagining oneself being in different places.” Magnus Winter tells us.

The spread and the 1-minute spot skillfully capture this feeling of weightlessness, this sensual state, in which, for a split second, everything and nothing seems possible. 

DOP was Shane Thomas Mc Millan, and posing for Magnus’s camera were the protagonists Claire, Renée and Adam.

GoSee magnus-winter.de

21.02.2023 show complete article


MAGNUS WINTER photographs the ARLA campaign for TBWA Düsseldorf

ARLA FOODS is a Danish-Swedish dairy cooperative. Since back in 1952, Arla products have already been available in Germany. German farmers have been represented at Arla Foods since the fusion with Hansa Milch Mecklenburg-Holstein eG, headquartered in Upahl, northern Germany, since the beginning of 2011.

For ARLA and the advertising agency TBWA, MAGNUS WINTER photographed the campaign presented here. Responsible for production was Soup Film, and the two creatives on the job were Benjamin Jopen and Daniel van den Berg from TBWA Düsseldorf.

“It was a wonderful collaboration. The days we spent shooting in various locations throughout Düsseldorf and on cow pastures covered in dew in the Rhineland went quite smoothly and productively – despite an impressive daily work quota – thanks to the perfect organization by Soup Film and a great crew.” says photographer Magnus Winter.

The campaign film as well as first motifs are already online. The feather-light daily routine with a little touch of pleasure we all love so dearly… further motifs are apparently due to follow, since Arla – quite understandably – has selected more images than initially planned.

Responsible for business in Germany is Arla Foods Deutschland GmbH with headquarters in Düsseldorf. Production sites are located in Pronsfeld (Eifel) and Upahl (northwestern Mecklenburg) where the two cooperatives, within which the milk suppliers are affiliated and are also the co-owners of Arla, are based. In 2021, a good 1,570 German farmers were members of the Arla cooperative.

After studying Photography in Nuremberg, Magnus Winter made a home for himself in Berlin where he began working for magazines such as brand eins, SZ Magazine, Dazed & Confused, Zeit Magazine etc., followed by first advertising campaigns for OPEL and Berlin public transportation company BVG. In cooperation with music labels and several bands who are friends of his, he realized and produced various music videos. Having worked in all these different areas for many years, capturing people from so many different genres on film and in photos, Magnus developed his very own signature style and photographic language with which he authentically portrays people – whether musicians, politicians or models – for advertising campaigns.

GoSee : magnus-winter.de
30.01.2023 show complete article