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‘Good taste is your taste.’ – DFS is the UK’s No. 1 sofa manufacturer. So it’s safe to say they know a thing or two about sofas. This is perhaps due to the fact that the company has been producing high-quality, comfortable and stylish sofas for a good five decades.
The furniture pros from DFS have just introduced the latest chapter of the ‘What’s Your Thing?’ campaign – which was photographed by Dan Burn-Forti, with post production in the hands of STANLEY’S POST, London. The campaign was developed by creative agency Pablo.
“The ‘What’s Your Thing’ campaign for DFS allowed us to really enhance the creativity of each individual room. From vibrant pink to cozy beige, we really helped bring this campaign into its own unique set of images. We live in a world full of choices. And with millions of voices loudly lauding their thing – it’s no wonder we’re confused. It’s time to shut out the noise. Follow your heart. Trust your gut. Stay true to yourself – and be a champion of your own...