News // 37 News by Matthew Jones
The HYUNDAI Inster impresses with lively visuals in an editorial look - the campaign was post-produced by RECOM
'Introducing INSTER: a compact electric vehicle that makes a bold statement, redefining expectations in its class. Emphasizing spaciousness and a distinctive, dramatic look, it's designed to be the perfect space for you. Discover everything that INSTER has to offer. Are you in?' we quote HYUNDAI.
Together with transportation photographer MATTHEW JONES, the post-production experts at RECOM GROUP developed the Hyundai Inster visuals shown here in an analog editorial look.
INSTER is your all-electric city SUV that breaks (almost) all the rules. Spacious, modern, and packed with technology, it redefines electric mobility and makes your driving experience unforgettable – the ideal choice for anyone looking for a 100% electric vehicle for city traffic.
11.06.2025
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MATTHEW JONES was commissioned by the advertising agency Serviceplan for the new HYUNDAI Inster campaign for the European market. Matthews Jones brought the typical mix of unbridled energy and unmistakable style to the launch campaign. And yes, the pixel look is entirely intentional.
"With a creative approach that combined antiquated lenses, EQ, and close collaboration with the recom team to perfect the finesse and finish, the final images deliver a strikingly progressive vision for the youthful platform." Matthew Jones, Transportation Photographer and Director.
The result captures the bold design and modern spirit of the Inster while adding a layer of depth that feels both fresh and authentic, skilfully translating the question (and campaign slogan) "Are you in?!" into images.
With its attractive entry-level price starting at 23,900 euros, the Hyundai Inster makes electric mobility affordable for new target groups. The new small car sets standards in terms of standard equipment, modern technology, flexible space and range.
"South Korea has become a trendsetter in many areas. K-Pop, K-Food, K-Beauty are popular with the so-called Gen Z and are enjoying rapidly increasing popularity. This development is also reflected in mobility. Hyundai has developed enormously in the areas of technology and design in recent years - with a clear focus on electromobility. The best example is our new Hyundai INSTER..." Christina Herzog, Director of Marketing and PR at Hyundai Motor Germany
The aim of the high-reach and memorable campaign is to generate awareness for the new model in the segment of fully electric small cars, which was previously not occupied by the South Korean brand.
The post-production was supervised by gosee.news PREMIUM Member RECOM GROUP, and the production was supervised by HOTELREBEL.
08.03.2025
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HYUNDAI INSTER campaign by Matthew Jones for Serviceplan with Creative Retouch by RECOM
Introducing the HYUNDAI INSTER – the latest member of Hyundai's electric vehicle family, and an absolute marvel of space efficiency. Matthew JONES c/o EMEIS DEUBEL captured the versatile electric car in modern lifestyle settings. RECOM handled the creative retouching.
11.11.2024
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