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News // 21 News by Max von Treu

The visionary collection ACC01 from MERCEDES-BENZ made of recycled material, developed by Acte TM and photographed by MAX VON TREU for ICON MAG at Berlin’s Telegraph Office

For ICON MAG, MAX VON TREU photographed the new MERCEDES-BENZ CAPSULE COLLECTION with model Niko c/o Tigers (styling: Alex Huber, H/M: Stefanie Mellin, post: BLINK IMAGING). The collection was developed in collaboration with Berlin-based creative studio Acte TM. Drawing from Mercedes-Benz’s extensive archives, the collection utilizes stock leftovers from various applications to develop sustainable wearable objects representative of the automaker’s signature DNA and design language.

“Its aesthetic design is oriented upon the Mercedes-Benz design philosophy ‘Sensual Purity’, or the bipolarity of emotion and intelligence. Several pieces are inspired by tried-and-tested codes of the automotive industry or from car parts, for example, ‘BIG HOOD’ – a headdress inspired by work clothes from the paint shop. And a modular bag resembling the Mercedes-Benz interior door lining,” says Mercedes-Benz.

Serving as the location for the shoot was Telegraphenamt in Berlin, the former Main Telegraph Office, the venue in which the capsule collection ActeTM x Mercedes-Benz ‘ACC01’ was presented for the first time at the ‘Mercedes-Benz Creators Night’ event during the Berlin Fashion Week. A luxury hotel will be opened here including restaurants in the heart of Berlin’s Museum Island.

GoSee maxvontreu.com & actetm.com & telegraphenamt.com
15.11.2022 show complete article


From the city to the beach - the BOGNER Spring/Summer ‘23 collection photographed by MAX VON TREU

Max VON TREU c/o Kathrin Hohberg staged the BOGNER Spring/Summer ‘23 collection (styling: Antje Winter, hair & makeup: Uli Wissel). Digital support came from BLINK IMAGING. 

The BOGNER Spring/Summer 2023 collection brings a luxurious fashion approach to active styles and functional materials for a sporty season full of biking, hiking and golfing. The collection is presented in a neutral palette paired with bold and pastel highlights to underscore the summery mood. “A highlight this season is the new capsule collection ‘Wanderlust’. To wander and explore the world is a core element of the BOGNER DNA. From Alpine peaks to city streets, the brand expresses its love of adventure through innovative pieces and loose & elegant looks,” says  BOGNER.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company is represented in more than 50 countries with the BOGNER (women, men, sports, kids) and FIRE+ICE brands as well as licenses. The company, which has been in business since 1932, is led by Gerrit Schneider and owned by Willy Bogner.

GoSee maxvontreu.com & bogner.com
15.11.2022 show complete article


GLAMOUR X GIVENCHY – photographed by MAX VON TREU for the GLAMOUR 2021 Beauty Book

Natural Glow, Artsy Vibes, First Date, Wedding Mood, Business Buzz, Party Time, Perfect Cut, Self Care … The GLAMOUR BEAUTY BOOK gives you an overview of all the trends from wedding to party or even natural cosmetics. Once a year, the GLAMOUR Beauty Book is published with a focus on the latest beauty trends. The magazine grants a glimpse behind the scenes of the cosmetics industry with international visagist portraits, shows the new make-up trends in opulent photo spreads and gives helpful tips from make-up experts in the column ‘Beauty School’.

The beauty spread Glamour x Givenchy presented here can be seen in the latest print version of the GLAMOUR Beauty Book, and it was photographed by MAX VON TREU. He is represented by Kathrin Hohberg.

GoSee : glamour.de///beauty-book-alle--trend-themenmaxvontreu.com
24.11.2021 show complete article