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Creatives to Watch

Creative Director Sarah Schwarz on Brand Leadership, Design Systems and Weleda's Digital Transformation

Sarah Schwarz is one of those creative leaders who not only design brands but rethink them strategically. Following positions at MEIRÉ, THJNK, PEEK & CLOPPENBURG Düsseldorf and, most recently, as Global Creative Director Digital at WELEDA, she now advises companies through her own studio on brand development, digital design systems and transformation processes. In this GoSee interview, she talks about the Weleda rebrand, consistent brand management, design systems, and why creativity today is ultimately about creating clarity.

To begin, Sarah Schwarz shares a brief introduction to her background and her work as a Creative Director.

With more than 14 years of experience in design and brand development, I work at the intersection of design, technology and communication. As a Creative Director, I develop brand strategies, visual identities, typography and layout systems, as well as...

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Wednesday, July 1

Geert De Taeye : Jägermeister Manifest campaign & Belgian Photographer of the Year 2026

As of now, the agency SEVERIN WENDELER represents advertising photographer Geert De Taeye. The Belgian creative moves effortlessly across genres, working in advertising, portrait, landscape, and staged imagery with references to painting and film. This versatility defines his style – subtle, thoughtful, and driven by a refined sense of atmosphere.

To introduce his work, we’re featuring his campaign for Jägermeister Manifest, which captures the feeling of truly special moments: “I had the privilege to work on the Jägermeister print campaign featuring their new product, Manifest. A high-end...

 

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Wednesday, July 1

Real stories, real moments: photography that goes beyond the image. Katharina Bohm in an interview on GoSee

Berlin-based photographer Katharina Bohm c/o Klaus Stiegemeyer understands photography not simply as image-making, but as a way to access people and their stories. Her work moves between lifestyle, food and portrait photography – shaped by a documentary eye that creates intimacy and makes atmosphere tangible.

Equally distinctive is the way she presents her projects. On her website, she takes the viewer behind the scenes, describing processes, situations and encounters – from complex productions to quiet moments on set. The result is not only images, but stories you can follow and relate...

 

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The photography agency JULIA WALDMANN presents its latest addition: photographer Sebastian König, Berlin

Sebastian König is a German photographer whose work spans portrait, documentary, and contemporary photography.

His visual language blends authentic observation with atmosphere, memory, and abstraction, creating an evocative, cinematic aesthetic.

His work explores themes such as transience, belonging, and personal narratives, often focusing on quiet moments, human connections, and the relationship between people and place.

He deliberately blurs the boundaries between pure fashion editorial, fine art, and documentary-style imagery. Eschewing rigid posing, he favors dynamic group compositions, natural light, and emotional intimacy.

In addition to independent art projects, he regularly works on commissions for magazines and fashion brands. He is particularly well-known for his expressive backstage and reportage photography from Berlin Fashion Week—capturing, for instance, the Berlin-based...

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Tuesday, June 23

🖤Humanity Matters - Severin Wendeler Creative Lab now represents photographer Di Wei, Berlin & Shanghai

Severin Wendeler Creative Lab welcomes multidisciplinary photographer Di Wei to its international artist roster. Living and working between Shanghai and Berlin, Di Wei's practice sits at the intersection of fashion, lifestyle and sports photography. She is known for her poetic, cinematic approach, blending the cultural heritage of China's ethnic minorities with contemporary visual narratives.

Her work is characterized by a natural sense of movement, dynamic energy and a fresh perspective on sport, performance and modern lifestyles. Whether shooting international fashion productions or...

 

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Tuesday, June 16

Jörg van der Vegte, Creative Director at Jung von Matt, on GoSee with the ZALANDO x DFB campaign

Jörg van der Vegte joined Jung von Matt as an intern in 2015 and today is one of the youngest Creative Directors the agency group has produced to date.

His work combines strategic brand building, emotional storytelling and contemporary pop culture. What drives him is a strong sense of timing, attitude and the emotional impact of great campaigns. Underpinning this is a distinct sensitivity for aesthetics and a confident eye for modern visual language, which he consistently carries through to execution.

With recent work for international brands across lifestyle, fashion, sport and mobility,...

 

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A good strategy begins with asking the right questions – Havas Germany appoints Michael Schulz as Head of Strategy

Havas Germany is strategically developing its leadership and has appointed Michael Schulz as Head of Strategy. Schulz has been with the company for several years and most recently served as Director of Strategic Planning, responsible for the further development of key brand and communication strategies. The brand strategist will focus the strategy more strongly on impact, collaboration, and the intelligent use of AI.

"For us, strategy is increasingly becoming the link between creation, social media, data, and technology. It provides direction and helps to reduce complexity. With Michael, we are filling this role from within our own ranks – with a colleague who understands precisely this interplay and will further develop it," said Stephan Lachmann, CEO of Havas Germany.

The internationally experienced brand strategist brings more than 20 years of consulting experience for companies and...

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Monday, June 1

Sebastian Vermaat joins Havas Germany as Head of Growth

Havas Germany is strengthening its growth agenda and further expanding its leadership team: Sebastian Vermaat has joined the social-driven brand agency as Head of Growth. In this role, he will be responsible for new business development and agency marketing, succeeding Sarah Beier, who recently took over the PR offering Havas Red.

Vermaat has worked on both the client and agency sides and brings extensive local and international experience. He began his career on the client side at BMW before moving to leading agency networks. His previous positions included roles at Grey, Serviceplan, and...

 

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Friday, May 29

Patrick Skrypczak, Creative Director at rethink for Volkswagen, in the GoSee Interview on Creative Direction, Relevance & Social-First Storytelling

We live in a time where brands are producing more content than ever, while attention has probably never been harder to earn. That raises a simple but important question for Patrick Skrypczak: How do you create work people actually care about?

Working across large-scale social-first productions, international launches and highly complex content ecosystems, Patrick moves between strategy, creativity and execution. Most recently, he has been shaping large-scale social-first productions for Volkswagen across multiple world premieres and vehicle launches, with one clear ambition: not just...

 

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Celebrity photographer Armin Morbach will now be represented by booking agent Ulrik Neumann at BALLSAAL for photo assignments – plus the launch of the new website arminmorbach.com

Artist, creative, visionary – with Armin Morbach, BALLSAAL represents one of the most influential figures in the international beauty and fashion scene. As publisher and editor-in-chief of TUSH magazine, photographer, creative director, and long-time trendsetter, Armin Morbach has helped shape the visual language of beauty for decades. His work effortlessly moves between editorial, campaign, and artistic creation – often with a reflective yet creative approach.

To coincide with the launch, arminmorbach.com is now online – the new website offers a comprehensive look at Armin's current work and his visual world. To mark the launch, we're also presenting a video portrait of Armin Morbach that perfectly captures his work and philosophy.

The artist agency BALLSAAL (officially Ballsaal Artist Management GmbH) was founded in early 2003 by the internationally renowned German creative Armin...

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Tuesday, May 5

Enjoy the Sun. Daylong™ – Studio Marco Bienek on the Swiss sunmilk campaign & interview on GoSee

Marco Bienek took on Creative Concept & Art Direction for the current Daylon sunmilk campaign – capturing relaxed settings with young adults spending a day in the sun. Daylong™, developed by Galderma, stands for dermatologically developed sun protection from Switzerland.

With nearly 20 years of experience across Europe, Asia, and the US, Creative Director Marco Bienek brings an internationally shaped perspective to his work. Earlier in his career, he worked at Heimat Berlin, where as a junior and mid-level creative he contributed to campaigns for HORNBACH – experiences that continue to...

 

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Tuesday, May 5

Bianca Scheiwe is now Managing Director at Havas Germany

Düsseldorf, May 5, 2026 – Bianca Maria Scheiwe has been Managing Director at Havas Germany in Düsseldorf since May 1. In her new role, she is responsible for leading and developing key client teams as well as for the operational management of major accounts.

With the expansion of its leadership team, Havas Germany is continuing its growth trajectory and strategically strengthening key areas of the agency.

Scheiwe has been with Havas since 2019 and most recently served as Client Service Director. In this role, she was a member of the interdisciplinary management team and was responsible for,...

 

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The photographer with the billboard - Darius Ramazani on photo shoots, the creative scene, courage and passion projects

Darius Ramazani is an established advertising photographer who moves effortlessly between corporate, lifestyle, and documentary work. His images are intimate—direct, warm, and always on equal footing with the people in front of the camera. On set, his experience is valued, as is his open manner—a combination that sustains projects and brings teams together.

In recent months, his portfolio has ranged from campaigns for IG Metall (agency: Ballhaus West), Elisabethen Quelle with Evren Gezer (agency: Damm+Bierbaum), and Weleda with Annika Lau (agency: Ad Alliance) to projects such as "Freunde fürs Leben e.V." (Friends for Life).

In parallel, he has exhibited his work—including at the Augustinermuseum Freiburg ("Alter"), on Teufelsberg, and at Holzmarkt in Berlin. A central theme in his work remains humanity, as seen, for example, in his series about the animal rights activists of the...

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Thursday, April 16

Locally World Famous - ELEMENTS PRODUCTION INDIA produces CORD Spring Summer 26 campaign 

For the Indian label CORD, Elements Production India produced the Spring Summer 2026 campaign, created by creative director and photographer Pranoy Sarkar – featuring bold, deliberately kitschy, vintage-inspired visuals that immediately stand out. The collection highlights craftsmanship through smocking, embroidery and appliqué, combined with a sensitive approach to materials, textures and patterns.

Elements operates not just as a production company, but as a reliable production partner in India, with a strong sense for location, set and material. Nothing is accidental – every decision...

 

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Thursday, April 2

NEW: CHRISTIAN SCHMIDT, Transportation, Landscape & Fine Art presents ‘Echoes From Tomorrow’ on GoSee

With Christian Schmidt, we welcome an internationally sought-after photographer to GoSee, known for creating global campaigns for major automotive brands while consistently pushing the boundaries between commercial photography and fine art.

Most recently, he impressed with the award-winning campaign “There is always a road” for ENTERPRISE MOBILITY, developed by BBDO New York. He was selected as photographer not least for his unique ability to combine transportation, landscape and artistic vision.

His work is defined by a clear visual language in which fine art always resonates – even in a...

 

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