Events • 131 News

EVENTS Doors open today! UPDATE-23-BERLIN ! We’ll see you on Thursday, 25 May, at Telegraphenamt, Berlin Mitte

22.05.2023 • It’s time : Exhibitors from around the world are on their way to Berlin. From South Africa and Los Angeles, from Mexico and Stockholm, from Warsaw and Paris, from London and Vienna, … Suitcases are being packed everywhere, artwork is being loaded onto computers, giveaways tucked away. We know what we’re talking about – we’re doing the same. The excitement is growing, the anticipation is great.

A little reminder : online registration closes on Tuesday. If you decide to come at the spur of the moment and your business card says AD, CD, client or marketing, art producing or art buying on it – then you can stop by our UPDATE spontaneously.

Awaiting creative visitors are a good 60 agencies. We hope to see you all in Berlin.


UPDATE . 25 May, 2023 . Hotel Telegraphenamt . Doors open at 12 noon . UPDATE.Salon

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EVENTS ‘Visual Seduction’ – the 20 finalists of the GOSEEAWARDS ‘23 have been chosen, and now it’s time for you to pick your favorite : Take part in our ONLINE PUBLIC VOTING

17.05.2023 • VISUAL SEDUCTION – we present you one motif from each of the 20 final projects, out of the more than 400 submissions, that have made it into the finale of the GoSeeAWARDS in 2023.

One thing you do notice though if you ask us : the topic of AI has made a great impact. The jurors thought so too and chose a blend of reportage, fashion, fine art, and precisely the kind of visual worlds created with artificial intelligence to make it into the finale. And rightly so – after all, the GoSeeAWARDS are about one thing alone : Inspiration.

At this very moment, the more than 70-member jury is voting online to determine the best three in 2023.

And – just like every year – you too can pitch in. Our PUBLIC VOTING picks who’s going to be the public’s favorite : All you have to do is log in to your GoSeeACCOUNT and click : GoSee.News/awardsportfoliospublic

JURY ‘23

Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying Publicis Conseil | Leo Burnett | Saatchi & Saatchi | Marcel | Publicis Sapient Paris, Betty Zschirnt, Senior Integrated Producer, NEVEREST a division of Serviceplan Make GmbH &...

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EVENTS We look forward to top-notch creative viewings at UPDATE once again in 2023 : VOGUE, PUBLICIS PARIS, INKCORPORATED, DOUGLAS, GRABARZ & PARTNER plus 400 accredited creative visitors – we’ll see you on 25 May at Telegraphenamt !

10.05.2023 • In a little over two weeks, it’s time again : UPDATE ! Our industry get-together is considered both the longest-running and the most broadly established creative event of its kind. Photo agencies, post-producers, HMS agencies, illustration agencies, film production companies, location agencies, production companies … from Mexico City, Cape Town, Warsaw, Stockholm, London, Paris, Amsterdam, Bogota, Barcelona, … there’s nothing UPDATE doesn’t got.

For our viewings – at GoSee, we organize individual viewing dates at the event for our exhibitors – we were able to get DEUTSCH VOGUE, PUBLICIS PARIS, INKCORPORATED, DOUGLAS and GRABARZ & PARTNER on board this year.

And we are also delighted to announce such an enormous interest shown by visitors well in advance. We have already received more than 400 registrations – from advertising agencies, direct clients, art producers and art buyers. From Jung von Matt to Philipp und Keuntje, from Falke to Madeleine...... the list of accredited industry professionals is as exquisite as it is long.

UPdate is the longest-running industry event of its kind...

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EVENTS ROCK, PAPER, SCISSORLI - THE SHOW by designer JULIAN ZIGERLI in collaboration with artist KATJA SCHENKER - captured in photos by Maurice SINCLAIR c/o SEVERIN WENDELER

04.05.2023 • Julian Zigerli presented his collection created in collaboration with Swiss artist Katja Schenker. The show with the title ‘ROCK, PAPER, SCISSORLI’ featured an opening performance by Katja Schenker in a concrete dress, followed by 51 looks, marked by Julian Zigerli’s signature melange of humor and everyday clothing. Thanks for the photos presented here go to Maurice SINCLAIR c/o SEVERIN WENDELER.

The collection consists of printed knit and jersey fabrics made of silk, velours, faux fur, cotton, mohair and Merino wool as well as accessories such as belts, created in cooperation with Appenzeller Gurt, plus XXL bandanas, inspired by the traditional ‘Glarner Tüechli’ handkerchief.

Katja Schenker is a Swiss performance artist, who also works on sculptures and creates installations. She is a three-time winner of the Swiss Art Awards, the Swiss Performance Prize in 2015 and the Prix Visarte.

The complete collection was launched over the course of the year in five parts, for which Julian Zigerli’s decelerated Drop concept was applied as in the previous collection HARD.

Julian Zigerli, a...

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EVENTS UPDATE ‘23 – FINAL CALL – more than 50 exhibitors confirmed – so it’s now or never ! Save Our Date : 25 MAY, 2023

20.04.2023 • In 2023, we look forward once again to more than 50 exhibitors from every thrilling creative department you could ever imagine. Photo & film agents, film production, illustration agencies, hair, makeup, styling, post production, CGI, location agencies, production companies, model agencies, … In other words : UPDATE-23-BERLIN has everything you need for your next campaign.

The event is taking place at the uber-hip & happening Hotel TELEGRAPHENAMT. It’ll more than likely be on the full side – but if one or two of you would still like to book a booth at the spur of the moment, we’ll do whatever we can. After all, we do only get to see each other once a year.

And all creative & art directors, art producers, art buyers and direct clients – whom we’d like to take a moment to thank so much for their wonderful support – are, or course, also looking forward to our day together. And more is definitely more – that is : the more there is to see, the happier we all will be ! Free accreditation www.update.salon

Interested in a last-minute booth? Just send us an email : Update@UPDATE.Salon

GoSee :...

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