Fashion • 415 News


FASHION GMBH S/S ‘25 runway show – with hairstyling by Ruby HOWES c/o SHOTVIEW ARTISTS MANAGEMENT

22.07.2024 • ‘Resistance Through Rituals’ : GmbH – the Berlin-based label for men’s and women’s fashion – was founded by Benjamin Huseby and Serhat Isik. For their Spring/Summer ‘25 runway show for Berlin Fashion Week ‘24, they put their trust in the hairstyling skills of Ruby HOWES c/o SHOTVIEW ARTISTS MANAGEMENT.

Isik and Huseby met in 2015 on a dance floor in Berlin. Isik had just left the Berlin-based collective Bless, where he had been responsible for designing men’s fashion, and Huseby was working as a freelance fashion photographer, shooting for Fantastic Man, i-D, Vogue, Acne Paper, and Harper’s Bazaar. Isik is Turkish and German, while Huseby has Norwegian and Pakistani roots. Such beautifully diverse ethnicity is, of course, often referenced throughout their eco-conscious sustainable clothing collections.

Their first collection came out in 2016. And for their second, the designers were nominated for the LVMH Prize and added to the Dazed annual list of 100 people shaping the future of youth culture. Interwoven into the fashion of the label GmbH, named after a German acronym which...

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FASHION RW&CO. celebrates summer ‘24 – LS PRODUCTIONS produces the RW&CO. Summer 2024 campaign in Malta

18.07.2024 • Canadian fashion brand RW&CO. put its trust in the production skills of LS PRODUCTIONS for the dream summer 2024, and Chloe Mallett photographed the campaign in collaboration with Creative Director RW&CO. Ali Shams on the island of Malta in the Mediterranean.

RW&CO. stands for fashion for women and men in their prime, or 25-40 years of age. There are a total of 89 RW&CO. shops in all Canadian provinces and even Prince Edward Island.

RW&CO. took its start in Montreal in 1999, where entrepreneurial spirit and a love for fashion have been in the DNA of the brand from day one: “We are a proudly Canadian owned and operated brand that is part of a larger family with close to 100 years of history, and we are honored to build on their legacy.”

RW&CO. is part of the Canadian Reitmans family. The Canadian retailer Reitmans Canada Ltd. is specialized in women’s apparel and has several store brands including Reitmans, Penningtons and also RW&CO., the only brand of the group designed for all genders.

Client RW&CO.
Creative Director Ali Shams
Styling Steph Wilson, Rosalind Donoghue (Styling...

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FASHION ‘It could only be…’ – BARBOUR Women’s Modern Heritage S/S ‘24, produced by LS PRODUCTIONS

18.07.2024 • Inspired by the Scottish roots of the company founder, the BARBOUR Modern Heritage collection stands for timeless elegance. In other words: traditional Barbour looks with a modern twist. The visuals for the BARBOUR Women’s Modern Heritage S/S ‘24 collection were produced by LS PRODUCTIONS for photographer Barry Craske.

Barbour, founded in 1894, is the brand name of products from the company J. Barbour & Sons, a manufacturer of weather-proof outerwear made of waxed cotton as well as quilted jackets, duffle coats, sweaters, shirts, footwear, and accessories for men, women, and children. Best known and extremely popular to this day are the company’s waxed jackets which are sold under the brand name Barbour.

Besides the manufacture of new clothing, the Barbour company also has a repair service for its waxed jackets, which are known to be extremely durable. Men’s magazine Esquire reported in 2019 that around 14,000 jackets in England are sent in for repair each year as well as a further 11,000 in North America and Asia. Customers want to wear their waxed jackets for a lifetime. Repair...

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FASHION Chris Everard photographs outdoor summer dreams for THE WHITE COMPANY – with props styled by Cleo SCHEULDERMAN c/o STILLSTARS

17.07.2024 • “The White Company with interiors and sets skillfully styled by the talented Cleo Scheulderman – to truly underscore the essence of the brand,” STILLSTARS.

The motifs for THE WHITE COMPANY were photographed by Chris Everard. Quintessentially a British brand, it is synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products that celebrate British town and country heritage.

The company now has a new CEO by the name of Paula Nickolds, who was formerly at Sainsbury’s: “Over the last three years, if you would have asked me which retailer I would have left Sainsbury’s for, I would have been tempted to tell you that there has been not one. Then Chrissie Rucker called. I have admired The White Company, both as a customer and a retailer, for many years. Chrissie and the hugely talented team consistently deliver beautiful products, first class service and inspiring retail spaces. So, I couldn’t resist,” Paula Nickolds, CEO of The White Company, tells GoSee.

In 1994, founder Chrissie Rucker had a vision: She wanted to create a company that...

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