Fashion • 570 News

Fashion • ‘New Values. New Perception.’ – creative agency YCCP Group presents you HALLHUBER Spring/Summer 2020 content on GoSee

22.09.2020 • ‘Those who seek beauty will find it.’ The Spring/Summer 2020 content was shot by Spanish photographer Elisa Carnicier for HALLHUBER. In front of her camera stood models Agnes Akerlund, Marta Aguilar and Raquel Pasqual. Concept and art direction were once again taken care of by Art Director Maresa Simm from the YCCP Group – all with styling support from Elke Dostal, and hair & make-up in the hands of Danish artists Marie Thomsen and Lasse Pedersen.

Fashion company HALLHUBER GmbH was founded in Munich in 1977 and offers outerwear alongside shoes and accessories for women. Hallhuber sells its assortment in almost 380 stores and sales areas in Germany, Austria, Switzerland, Benelux, Poland, the UK and Ireland as well as via its own online platforms in Germany, Austria, Switzerland, and France. GoSee : hallhuber.com


About – YCCP is an instinct-driven strategic and creative group based in Berlin and Munich, specialized in brand building, content and image services, as well as creative sourcing. YCCP is a performance-oriented, full-service creative agency also specialized in strategic...

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Fashion • ‘Because I want to’ – the Marco Tozzi Fall campaign with designs by Guido Maria Kretschmer, staged with fresh stylish flair by ROGER WEBER for Wynken Blynken & Nod

22.09.2020 • ‘MARCO TOZZI – because I want to’. Four words, and reason enough to buy a new pair of shoes. Why? That’s simple! A modern woman needs neither a rational explanation to indulge herself, nor does she ever have to justify doing so. Particularly, when it comes to shoes! The latest MARCO TOZZI Fall campaign was created in the vicinity of Hamburg in adherence with the strictest Corona precautions. Behind the camera stood ROGER WEBER, and production was taken care of by We love Artbuying from Hamburg. And in front of the camera: Dora Stastna from Modelwerk, who was styled by Adelaida Cue Bär c/o NINA KLEIN, with hair & make-up by Magdalena Wlodarkiewicz c/o NINA KLEIN.

The agency was Wynken Blynken & Nod from Hamburg, who were also responsible for the brand claim of the shoemaker: “For the pitch, we already established a focus group and also learned a few lessons for life. First: When it comes to shoes, women do what they want. Second: If you want to sell shoes, aim for the gut.”

Guido Maria Kretschmer, one of the most popular fashion designers in Germany (Shopping Queen), flexed his...

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Fashion • Malika Elmaslouhi and Florence Kosky in HALLHUBER Fall/Winter 2019 content – concept and art direction by the YCCP Group

22.09.2020 • HALLHUBER Fall/Winter 2019 content was shot by Danish photographer Olivia Frølich with models Malika Elmaslouhi and Florence Kosky. Concept and art direction were taken care of by AD Maresa Simm from the YCCP Group. Styling was in the hands of Elke Dostal, and on set for hair & make-up were Danish artists Marie Thomsen and Lasse Pedersen. Fashion company HALLHUBER GmbH was founded in Munich in 1977 and offers outerwear alongside shoes and accessories for women. GoSee : hallhuber.com

About – YCCP is an instinct-driven strategic and creative group based in Berlin and Munich, specialized in brand building, content and image services, as well as creative sourcing. YCCP is a performance-oriented, full-service creative agency also specialized in strategic consulting, creative branding and digital storytelling for modern brands. We connect people to brands through curated touch points and stories that make them click. We help brands – from small start-ups to multinational players – to build a contemporary and powerful brand experience. ‍We work fast, analytically and with a digital...

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Fashion • A New Era of Style! The Stylebop launch campaign staged with modern flair by Photographer and Director ANDREAS ORTNER on GoSee

16.09.2020 • ANDREAS ORTNER realized the latest launch campaign for the restart of the STYLEBOP online shop. In front of his camera stood hotshots the likes of Julian Schnyder, Edge Brendaly Emiliana, Eugenie Lee, and Ulrikke Bo. Styling was taken care of by Elke Dostal, with hair & make-up by Anna Neugebauer and Denise Grundmann. From the client, the photo and film production was supported by Julia Ünlu and Tewe Mass.

With the relaunch of STYLEBOP, Fashion ID is taking a broader online stance while addressing an entirely new target group, according to the company. “The clear orientation towards premium and high fashion taken by the luxury fashion platform represents the ideal complement to the assortment of online retailer Fashion ID,” we read in the press release. “With Stylebop, the company wishes to successfully establish itself on the luxury market and build relationships to suppliers accordingly. Having an extensive portfolio and broad network of distribution channels pays off today more than ever.” The new proprietary brand Stylebop is already being introduced at the relaunch.

As an...

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Fashion • ‘Wonders are everywhere – your only limit is your mind’ – the eye-catching F/W 2020 campaign for Swiss fashion house BONGENIE GRIEDER by ANDREAS ORTNER

16.09.2020 • ‘Wonders are everywhere – your only limit is your mind’ is the title of the new F/W campaign for BONGENIE GRIEDER, which ANDREAS ORTNER photographed in Zurich with Art Director Valerie Fromont. “Sometimes you just have to shift your perspective to see the world from a fresh angle, celebrate the power of optimism, the joy of seeing together, and the small pleasures of everyday life.”

Styling was taken care of by Filip Junker, with hair & make-up by Rahel Brady and Nicola Fischer, as well as production & casting by Alexandra Aberli.

BONGENIE GRIEDER has been the go-to address in Switzerland for fashion since over 125 years. On approximately 17,000 square meters dedicated entirely to elegance, the group carries far more than luxury goods – it offers genuine lifestyle. This elegance is also reflected in the pleasant atmosphere of its 15 boutiques located throughout Switzerland.

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