Film • 868 News


TRANSPORTATION ‘An odyssey through the Miniverse’ - Julia Obermeier, Creative Director at BMW Group Design, presents the BMW MINI design collaboration with Constantin Prozorov - and is looking forward to transportation photographers at her exclusive viewing at UPDATE-24-BERLIN

29.02.2024 • Julia Obermeier, Creative Director at BMW Group Design, presents us the results of the collaboration with collage artist Constantin Prozorov here on GoSee. He was invited to create a fresh presentation of the new MINI model family by reinterpreting digital image worlds in his unique style. Thanks to the striking image compositions he creates, Constantin has already made a name for himself in the fashion industry and is known for the modern, avant-garde aesthetics of his collages. For MINI design, he has generated three mesmerizing collages that position the brand’s future models center stage amid fantastical illustrations and animations. Finishing touches for the motifs were put on by the post specialists from RECOM.

Julia and the MINI design team draw inspiration and creative momentum from the art and fashion scene. While Constantin has already created digital image worlds for luxury fashion brands, this is the first time he has collaborated with an automotive brand. True to the classic principles of this art form, Constantin Prozorov breathes new life into existing material....

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TRANSPORTATION Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, presents us motion & stills with the very first laps of HANKOOK TIRES in Formula E – and is looking forward to UPDATE-24-BERLIN as a GoSeeAWARDS Juror

29.02.2024 • Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, is an expert when it comes to automotive productions. He is once again supporting our GoSeeAWARDS jury and looks forward to exciting project submissions – from AI to traditional photography. Plus, you can meet him in person at UPDATE-24-BERLIN. Here on GoSee, he shows us the first laps of HANKOOK TIRES as it enters the world of Formula E racing – from first test to first race.

“HANKOOK TIRES is the official sponsor and exclusive tire supplier for the FIA Formula E World Championship. Which, of course, presented us the perfect opportunity to film and photograph one and a half years of high-performance tire development in the making. Also important to us was a glimpse behind the scenes, filming even when things weren’t going as planned in order to realistically depict all aspects of tire development.” Lars Heberer tells us.

The film was shot in Seville, Calafat, and Valencia in Spain as well as in Mexico City. The project was accompanied by photographer and GoSee Member THOMAS SCHORN, who contributed around 80 post-pro

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ADVERTISING Jennifer Schulz, Executive Integrated Producer at Serviceplan Make, a member of the GoSeeAWARDS Jury, and at UPDATE-24-BERLIN, presents TUI BLUE on GoSee

29.02.2024 • Jennifer Schulz, Executive Integrated Producer at Serviceplan Make, is supporting the GoSeeAWARDS jury and looking forward to UPDATE on 18+19 April in Berlin. Having won big budgets for the agency, the producer is always on the lookout for fresh talent. I’m already really excited about the upcoming Update in Berlin! I can hardly wait to discuss all the wonderful ideas and creative work! Hope to see you there!”

With the new Serviceplan Make production unit, the agency provides content for brands and products across all media, technologies, and platforms worldwide from a single source – from bespoke crafted content, to content at scale and digitally adapted assets. With around 750 employees in Europe and the USA, Serviceplan Make is deeply integrated in the Group’s creative, digital and media services within the Houses of Communication. Clients include Lufthansa, Bosch, Ferrero or Nikon.

Here on GoSee, Jennifer Schulz presents us a new project with modern output for TUI BLUE – HOTELS DESIGNED FOR YOU: 5 days of shooting, 2 countries, more than 90 motifs for the TUI image pool, plus...

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FILM HOCHKANT FILM presents the PORSCHE MACAN launch campaign ‘Keep your essence’ with Director James F. Coton for Grabarz & Partner

28.02.2024 • With the world premiere of the all-electric PORSCHE MACAN in Singapore, Porsche has launched one of the biggest product campaigns in the entire history of the company. The Macan, a sporty SUV, is one of the best-selling Porsche vehicles. Following the successful launch of the Porsche Taycan in 2019, the Macan is now the second all-electric model to be launched by the carmaker.

‘Change Your Look, Not Your Style.’ The PORSCHE MACAN launch campaign – produced by HOCHKANT FILM in Vienna and Sofia – represents a significant advancement for Porsche as a modern luxury brand with a focus on the future.

“With the new Macan, we have further enhanced the Porsche brand, as this modern, progressive product campaign clearly shows,” says Oliver Hoffmann, Head of Marketing Communications at Porsche AG. “The Macan campaign tagline ‘Keep your essence’ gets to the very heart of the message: to stay true to oneself in a rapidly changing world. With this, we are making a promise to our customers that the all-electric Macan will be 100 percent a Porsche and 100 percent a Macan.”

“This launch campaign...

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TRANSPORTATION MAZDA campaign with stills and motion by Janine GRAUBAUM c/o BOSCHTOBANRAP for Scholz & Friends

28.02.2024 • Photographer and director Janine GRAUBAUM c/o BOSCHTOBANRAP staged the new MAZDA2 in the seductive color Soul Red Crystal for MAZDA and Scholz & Friends. Marked by compact size and excellent maneuverability, the Mazda2 backs great design with practicality for everyday driving needs. The model, with its flowing lines and elegant proportions, is available in colors that embrace the dynamic and equally graceful character of Kodo: Soul of Motion, Mazda’s distinctive design philosophy. We have the results straight from the shoot for you here on GoSee.

DOP: Till Girke
Production: Hetzner Produktion
Advertising Agency: Scholz & Friends
Creative Director: Sven Klasen
Art Director: Wulf Rechtacek
Post Production: recom Berlin
Styling: Nelly Hohmann
Hair & Makeup: Meike Ewan
Set Design: Nici Theuerkauf
Photographer: Janine Graubaum c/o BOSCHtoBANRAP

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