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POST ‘On the road to Neue Klasse!’ The BMW Vision Neue Klasse as a new take on the future of individual mobility – the campaign with creative retouch by RECOM

05.12.2023 • BMW Vision Neue Klasse : Experience the future now – World premiere for the latest BMW concept car, the BMW Vision Neue Klasse. With its concept, BMW is focusing on the topics of the tomorrow : The electric future, the digital journey and a circular world. RECOM was in charge of creative retouch for the visuals of the Vision Neue Klasse vehicle.

Back in autumn 2020, when a small group of BMW Group executives and board members were planning the company’s strategy for the future, one of the participants casually remarked : “What we are talking about here right now is as important and has the same potential as our Neue Klasse in the 1960s.”

With its Neue Klasse in 1962, BMW had already reinvented itself once. The compact and sporty sedans of the series resonated with the zeitgeist, bringing forth a ‘new class’ of vehicles. Modern technology, dynamic design and sporty handling set standards and defined sheer driving pleasure. Suddenly, as if the missing piece of the puzzle had been found, the product, brand and image were in perfect harmony. Neue Klasse marked the beginning of BMW’s...

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POST LEXUS TX campaign by Clemens Ascher with creative retouch by RECOM

05.12.2023 • With a pinch of humor, Clemens Ascher staged the campaign for the new LEXUS SUV model in Los Angeles. Creative retouch came from RECOM.

GoSee : recom.de

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POST ‘Building Blocks of Life’ - Andrei Duman’s LEGO project ‘Organogenesis’ with post production by RECOM

14.11.2023 • RECOM provided support for the latest cooperation between photographer Andrei Duman and LEGO® artist Nathan Sawaya, with a playful take on nothing less than the meaning of our existence. It is a deeply personal series and one whole year in the making – inspired by a family member’s battle with dementia.

Andrei’s initial idea consisted of visually depicting the concept of deterioration, but after a bit of research, he discovered the artwork of Lego sculptor Nathan Sawaya, and his focus changed from the concept of deterioration to an examination of a more nuanced balance between life and decay. Just as cells are the building blocks of life, LEGO®s are the building blocks for the series titled ‘Organogenesis: Building Blocks of Life.’

Andrei photographed each piece in his studio and then collaborated with the post production specialists from RECOM to bring each image to life. Each of the LEGO® bricks, which appear to be moving in the images, was photographed individually to make sure the final image looked as real as possible. Thousands of individual bricks later, the final images

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