Transportation • 237 News
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TRANSPORTATION VICTOR JON GOICO stages the PORSCHE PANAMERA TURBO Sonderwunsch for Porsche AG
04.12.2023 •
Until springtime 2024, when the new Porsche Panamera generation launches, the carmaker gives us a glimpse of everything customer’s can do with Porsche’s Sonderwunsch, or special wishes, customization program. All on a very special model : The Panamera Turbo Sonderwunsch – demonstrating what the very personal dream sports car of its Sonderwunsch customers could look like.
For Porsche AG, VICTOR JON GOICO staged the PORSCHE PANAMERA TURBO Sonderwunsch with the specially developed, custom Leblon Violet Metallic paint job in the studio using the Gybow LED rig system. The location was created almost entirely in 3D, from which the HDRIs for the Gybow studio shoot were also generated.
The 3D environments and post production were in the hands of the RECOM CGI and POST team under the executive of Thorsten Jasper Weese. With creative support from Sven Sorgatz, the team brainstormed ideas for the concept in no time – it only took five weeks from kick-off idea to vehicle premiere.
GoSee goico.eu
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TRANSPORTATION PHILIPP RUPPRECHT stages the MERCEDES-BENZ Vision One-Eleven for Top Gear UK
01.12.2023 •
PHILIPP RUPPRECHT photographed the visionary interpretation of an iconic brand of the 1970s – the MERCEDES-BENZ Vision One-Eleven. The shoot for Top Gear UK took place at the studio of Akka in Stuttgart. Creative Director was Andy Franklin.
With the model, the carmaker presents its new sports car study – combining a highly dynamic design language with innovative, all-electric powertrain technology. The development of this design, including iconic gullwing doors, underscores the positioning of the Mercedes-Benz brand, which stands for ICONIC LUXURY.
Gorden Wagener, Chief Design Officer at Mercedes-Benz Group AG, on the concept vehicle : “Our goal at Mercedes-Benz is not to do styling – our goal is to create icons. To me, that makes the difference between mainstream design and luxury. Design icons like the Type 300 SL and C 111 – both with gullwing doors – are part of our DNA. These legendary vehicles were major inspirations for the iconic design of the Mercedes-Benz Vision One-Eleven. This is beauty and the extraordinary united in one vision of the future. Our all-electric vision...
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TRANSPORTATION SÉBASTIEN STAUB : The new RENAULT ARKANA with a sharper look - photographed at the Paris XR Studio for Publicis Conseil Paris
29.11.2023 •
A new look for the RENAULT ARKANA: As part of the model upgrade, the coupe SUV has been given a new grille including a new Renault rhombus logo. The launch campaign was photographed by Sébastien STAUB, who also took care of post production in-house.
Sébastien tells GoSee: “My new series for the RENAULT ARKANA 2023 facelift, shot in a virtual studio in Paris, France. We developed the full CGI background with the agency Publicis and the art director, and then we shot the car and the talent in the virtual studio.”
The latest evolutionary stage of the Arkana boasts an impressive look paired with a heavy-duty character and Renault’s fresh ‘Nouvelle Vague’ brand logo. The rhombus is seamlessly built into the grille, flush at the center of the Deep Glossy Black band connecting the headlights, while the radiator grille consists of several small rhombuses with a 3D effect. Depending on the trim level (Evolution, Techno or Esprit Alpine), they are in black, satin chrome, or dark chrome.
GoSee sebastienstaub.com
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TRANSPORTATION DANIEL HARTZ stages the new FORD MUSTANG MACH E in a lifestyle fashion shoot in Shanghai and elegantly in the studio
29.11.2023 •
For the new all-electric FORD MUSTANG MACH E, DANIEL HARTZ was booked for a multimedia project, consisting of a lifestyle fashion shoot with the Mach E on location in Shanghai plus a beauty photo spread in the studio.
And because the motifs are to be used across all extreme formats (from pano-billboards to 9:16 vertical), the project required precise planning up front. The final touches were put on in post production by Grit Hackenberg, who was also responsible for animation, editing the image spread and grading the motifs for the client’s various social media activities.
GoSee danielhartz.de
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TRANSPORTATION MERCEDES-BENZ presents its ‘The Hunt for Glory’ campaign on GoSee plus an interactive League of Legends Esports online adventure
25.11.2023 •
Mercedes-Benz has been an active sponsor of esports for quite some time, like now for the League of Legends World Championship which took place mid-November in Seoul and Busan, South Korea. And what could be more befitting to celebrate the Worlds as the crowning event of the LoL Esports season than the new global Mercedes-Benz campaign ‘The Hunt for Glory’ and a virtual scavenger hunt?
The combination of technological progress, a passionate community and the will to constantly improve has paved the way for Korea’s pioneering role in esports. Precisely the same values reflected in the Mercedes-Benz marque. “The dynamic drive and innovation found among the esports community are a perfect fit for our trailblazing and innovative corporate culture. Together with our partner Riot Games, we look forward to being part of the esports culture and creating an unforgettable experience for our fans.” says Britta Seeger, member of the Board of Management of the Mercedes-Benz Group AG, responsible for Mercedes-Benz Cars Marketing & Sales.
“Mercedes-Benz and Riot share the same innovative mindset...
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