Transportation • 266 News

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TRANSPORTATION MARKUS WENDLER : an action-packed winter shoot for the global MERCEDES-BENZ VANS Sprinter campaign ‘Excellence Always Pays Off’ for PREUSS UND PREUSS

14.02.2023 • The Mercedes-Benz Sprinter is an icon. Launched on the market more than 25 years ago, it has become eponymous for an entire segment and is meanwhile also available as an all-wheel-drive Sprinter 4x4 for more demanding tasks. The global campaign, photographed by MARKUS WENDLER for Preuss und Preuss, is designed to not only highlight the numerous features of the Sprinter 4x4, but also serve as the catalyst to kick-off communication for the entire Sprinter range.

Preuss und Preuss : “Embracing the claim ‘Excellence Always Pays Off,’ we show that the decision in favor of the Sprinter 4×4 truly does precisely that in the long-term. At the heart of it all is a thrilling TV spot in which the Sprinter 4×4 defies a raging blizzard in the mountains. The spectacular setting is also the stage for print, OOH and entertaining social media assets that impressively showcase its every feature.”

Also part of the team, among others, were CDs Michael Preuss and Maximilian Stengl as well as Art Director Tim Buchmüller.

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TRANSPORTATION JEFF LUDES photographs the eye-catching campaign ‘Open New Doors’ for the innovative car sharing service TURO

14.02.2023 • JEFF LUDES was commissioned to realize this unique project for TURO, the equally innovative and successful car sharing service. To underscore the claim ‘Open New Doors’, the transportation photographer from Los Angeles created an impressive series, in which a whole new world exists – the doors to which are opened only through the vehicle. Post was taken care of by Mainworks, and production was in the hands of SixTwentySix.

“The smooth results are not only thanks to great retouching, but also good planning on set, to match the angle and integrate lighting. Once the shoot was wrapped up, I worked closely with post production studio Mainworks to create a result that’s both fantastical and natural.” JEFF LUDES tells GoSee.

For everyone looking for an affordable alternative to a rental car, TURO car sharing is the right choice. Since most vehicles do nothing more than stand around 95 percent of the day, the American car sharing service based in San Francisco has taken up the mission of earning private car owners a lot of money while saving resources. The exemplary service is provided in...

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TRANSPORTATION The new TOYOTA PRIUS photographed by PATRIK JOHÄLL c/o B&A REPS GERMANY for Saatchi & Saatchi Detroit

14.02.2023 • PATRIK JOHÄLL c/o B&A REPS GERMANY photographed the new TOYOTA PRIUS. Creative responsibility was in the hands of Fritz Paguio from Saatchi & Saatchi Detroit.

The TOYOTA PRIUS has always defied convention and shattered boundaries. As a frontrunner in the electrification of mobility, it has always been strikingly innovative. The new generation will take the plug-in hybrid electric vehicle to the next level, according to Toyota.

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TRANSPORTATION HUSQVARNA MOTORCYCLES presents the 2023 Motocross Range with racer Malcolm Stewart, photographed by Jan van Endert c/o NERGER M&O

14.02.2023 • For HUSQVARNA MOTORCYCLES, Jan van ENDERT c/o NERGER M&O photographed with motocross racer Malcolm Stewart at the Baker’s Factory in Florida. The agency was KISKA with CD Rouven Steinke.

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TRANSPORTATION The POLESTAR 3 luxury electric SUV with a launch campaign by PATRIK JOHÄLL c/o B&A REPS GERMANY

14.02.2023 • PATRIK JOHÄLL c/o B&A REPS GERMANY photographed the launch motifs of the new POLESTAR 3. The shoot was under the executive of Susanne Lidman / Brand Team Polestar and Senior Designer Charlotte Sjosten. Production and post came from GoSee Member SUPERSTUDIO.

The POLESTAR 3 stands for premium electric performance that has found an entirely new form. The exterior design is defined by sculpted surfaces, discreet details, and optimized aerodynamics for a sleeker, more technical look.

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