09.02.2023 •
Lisa LINKE c/o SEVERIN WENDELER staged the legendary FERRARI 308. The motifs can be seen in a story about the car’s history in Road & Track magazine. In it, we learn that the 308 appears in more films and TV series than any other Ferrari – thus making it a piece of pure Hollywood. Its résumé is even longer than those of many a famous actor. The Internet Movie Cars Database lists almost 300 screen appearances.
GoSee severinwendeler.com & roadandtrack.com
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06.02.2023 •
MAGROUND is delighted to share the marketing visuals for the brand-new, all-electric MERCEDES-BENZ EQS with you : “These visuals were created using virtual production techniques, including medium format backplates 📸 and HDR domes from MAGROUND. The result: outstanding CGI visuals that truly capture the innovative nature of the EQS. Not only is the car itself a big step towards reducing emissions and promoting sustainable transportation in the luxury segment; moreover, the production of these visuals also contributes to a more sustainable future.” MAGROUND tells GoSee.News.
And Maground continues : “Traditional photo productions can be very intensive when it comes to the use of resources, but employing virtual production techniques enables us to significantly reduce the necessary resources and the overall carbon footprint throughout the content production process. Making sustainable practices a part of the marketing strategy not only promotes a greener future, it also sets an example for other companies to follow. We are proud to be a part of this project and thrilled to see the...
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01.02.2023 •
PATRIK JOHÄLL c/o B&A REPS GERMANY staged the MAZDA CX-60 with modern flair for the campaign produced by Akkurat Studios. The agency was Scholz & Friends Vienna with creatives Marin Zumbulev, Theresa Kerschner and Julia Fölser. Post was taken care of by GoSee Member SUPERSTUDIO (production by AKKURAT.TV & Rockenfeller&Göbels.
Embracing the claim ‘Crafted in Japan’, the agency developed and produced the Europe-wide launch campaign for MAZDA’s new flagship. With the MAZDA CX-60, Mazda is expanding its crossover portfolio in Europe – while also celebrating several premieres: The new model is the first Mazda in Europe with a plug-in hybrid transmission and is optionally available with a newly developed six-cylinder in-line diesel engine.
“‘Crafted in Japan’ is just as big a step forward communication-wise as the Mazda CX-60 plug-in hybrid is for drivers. The message and how the vehicle is staged underscore what have always been the hallmarks of Mazda : The combination of Japanese craftsmanship, premium driving experience and innovative technologies. Precisely this is reflected in the...
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01.02.2023 •
PATRIK JOHÄLL c/o B&A REPS GERMANY photographed the new MAZDA MX-30 R-EV. Production was in the hands of GoSee Member UWE HETZNER. From S&F Vienna, the campaign was under the executive of Marin Zumbulev, Theresa Kerschner and Julian Fölser. Post came from GoSee Member SUPERSTUDIO (production: GoSee Member UWE HETZNER & Rockenfeller&Göbels.
Masterfully crafted in Japan, the Mazda MX-30 R-EV is a unique plug-in hybrid which embodies the unmistakable DNA of the brand Mazda like no other vehicle.
GoSee ba-reps.com
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31.01.2023 •
PATRIK JOHÄLL c/o B&A REPS GERMANY photographed the MERCEDES-BENZ A-CLASS with feather-light elegance for Antoni (post: Digitales Leben). Produced by LE BERG & Rockenfeller&Göbels for antoni / Michael Haller.
A few highlights : the multimedia infotainment system Mercedes-Benz User Experience (MBUX) learns how to understand the driver’s preferences and behavior better and better with the help of AI. Thanks to the LINGUATRONIC voice control system, drivers can talk to the Mercedes-Benz A-Class almost as naturally as with a passenger.
GoSee ba-reps.com
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