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ADVERTISING Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, on Creativity, Team Building, and the Future of Advertising – and in person at UPDATE Berlin
17.04.2025 •
Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, is a driving force behind some of the most exciting campaigns for the global brand. In this exclusive interview with GoSee, he gives us an insight into his role, the challenges of his work, and the creative vision behind recent projects like the "City Escape" campaign. He discusses the importance of authenticity in advertising, how he builds his team, and how trends and new technologies influence his creative process. We are also excited to welcome Theo in person at UPDATE Berlin.
What does your role as Global Creative Director at TBWA/NEBOKO entail? Theo: If you want to go fast, go alone. But if you want to go far, go together. I truly believe that. So, much like a football manager, my job is to pick the best team, get them aligned, and make sure every campaign we roll out is fresh, relevant, and impactful. We’re always looking for creative ways to tell stories that connect with people, feel authentic, and help drive brand recognition or increase sales. In doing so, we hope to play a role in shaping both sport...
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ADVERTISING GOSEE CREATIVES TO WATCH: Claudio Catrambone, CEO of Family Agency Zurich, on their expansion plans, bold advertising, images as narrative masterpieces – and in person at UPDATE BERLIN
17.04.2025 •
We are excited to introduce Claudio Catrambone, the creative mind behind the Zurich-based agency Family, to the GoSee community and to welcome him at UPDATE Berlin on May 16th. In 2020, Claudio founded an agency that has been making waves—not only in Switzerland but internationally. With his unique vision and unconventional approach in advertising and film, Family continues to capture the hearts of brands eager to move their audiences. Earlier this year in London, they stole the show at the largest F1 event in history with the smallest team, showcasing their ability to push boundaries with a bold performance.
Their striking campaign for GAMRFIRST.CH, the online casino of Europe's largest casino group, Groupe Barrière, captured the essence of "luck"—visually compelling and with a touch of humor. Similarly, the Amorana campaign transformed the Swiss love life into a royal pleasure, setting new standards in creativity. As Family expands—both creatively and in real life—they are preparing to venture into London and Germany. What a family indeed!
Claudio, your recent appearance...
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ADVERTISING Christian Schuck aka Kidde, Chief Creative Officer of the M+C Saatchi Group Europe, in an interview about campaigns, inspiration and the Cultural Power Index launch
16.04.2025 •
Christian Schuck, alias Kidde, is Chief Creative Officer of M+C Saatchi Group Europe and one of the three CEOs of M+C Saatchi Berlin House. In the midst of Berlin's vibrant cultural scene, he and the product and interior design studio llotllov designed the agency's new offices in the neo-brutalist Brandlhuber Haus on Brunnenstrasse, making it into Wallpaper. M+C Saatchi is also celebrating its 30th anniversary this year, and Kidde has been an important part of the agency network for 15 years. Current clients in Germany include Lidl, The North Face, Whoop, Ferrero, Porsche Design, ING, and the international sponsorship account of Porsche AG. At the European level, other brands include adidas, Heineken, Geox, Carrera, Polaroid, Eni, the DeLonghi Group, and many more. At GoSee, the creative gives us an insight into his work, and we look forward to welcoming him in person to UPDATE Berlin in May.
Your agency realized a fantastic film with the Stuttgart Ballet for Porsche. Can you tell us something about the campaign? Kidde: This film and the image catalog are a great example of craft....
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ADVERTISING Flawless Faces - the new LAURA MERCIER beauty campaign by Betina DU TOIT c/o LGA MANAGEMENT
10.04.2025 •
BETINA DU TOIT c/o LGA MGMT photographed for LAURA MERCIER – the renowned French makeup artist and founder of the eponymous cosmetics brand, best known for her signature natural and flawless look.
GoSee : lauramercier.com
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ADVERTISING Christopher LINDHORST c/o ANDREA HEBERGER photographs the 'Smiles App' campaign for Saatchi & Saatchi MEA
10.04.2025 •
If you are living in UAE or simply visiting, Smiles is the only App you need every day for deals and savings – be it Dining, Grocery, Shopping, Cinema, Theme parks, Travel, Wellness. Smiles is used by over 1.6 million households in UAE already : "and our savings tracker shows that the users have saved 100’s of millions."
"Christopher is an award-winning photographer with a great palette for the surreal. His vision has the bright imagination of 20th century modernism, but with the correct structures of heroic portraiture.
International brands belongs to his clients." Andrea Heberger.
"Some work I shot for‘Smiles,’ a UAE-based app designed to keep you and your household organized. It helps manage tasks efficiently and allocate them more effectively." Christopher Lindhorst, photographer.
The SMILES app is offered by e&, the largest telecommunication corporation in the GCC. Headquartered in Abu Dhabi UAE, e& serves 11.6 million customers and over 300,000 small, medium and large enterprises and government customers in the UAE. The Etisalat Group is one of the world’s leading telecom...
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