'McSmart Snacks always work!'- The Hamburg-based RETOUCHED STUDIOS post-produce the MC DONALD'S campaign by photographer Frederike Wetzels
Snacking, sharing, feeling good. - McDonald's is expanding its successful McSmart menus with a snacking platform. The campaign for these small snacks was photographed by Frederike Wetzels. Hamburg-based RETOUCHED STUDIOS was commissioned with post-production.
"With the expansion of our McSmart menu to include McSmart Snacks, we are continuing our focus on attractive value. The McSmart menu was successfully launched in select restaurants in Germany two years ago and was supplemented with additional menu options in September 2024.
With the McSmart Snacks platform, we are now offering a selection of popular individual products at a particularly low price in the long term, thus responding to our guests' needs for flexible and affordable products." Tomasz Debowski, Chief Marketing Officer of McDonald's Germany.
The campaign builds on the already established McSmart platform. It will be broadcast on TV, radio, online advertising, OOH, and social media. Scholz & Friends, the lead marketing agency for McDonald's Germany, is responsible for the campaign. The TV spots were produced by Abelone Film and directed by Magnus Härdner.
CREDITS
Post Production Retouched-Studios GmbH
Photographer FREDERIKE WETZELS c/o BOSCHtoBANRAP
FEATURING: BOSCHtoBANRAPAbelone Films GmbH+2
About RETOUCHED-STUDIOS GMBH
WE ARE A RETOUCHING & POST PROD AGENCY BASED IN HAMBURG AND MUNICH, GERMANY. STARTING WITH RATHER BEAUTY AND SKIN RETOUCHING IN 2007 WE ARE HIGHLY SKILLED WITH TECHNICALLY DIFFICULT ADVERTISING COMPS, AND COMPLEX TASKS…. BUT WE ALSO UNDERSTAND SOCIAL MEDIA QUANTITIES. ALL OUR OPERATORS HAVE A CERTAIN FOCUS, SO THERE IS ALWAYS A SPECIALIST AT YOUR SIDE.
UNDERSTANDING THE PHOTOGRAPHERS / CLIENTS STATEMENTS IS OUR DAILY BUSINESS ONE OF OUR DIRECTORS HAS VERY SUCCESFULLY WORKED AS A BEAUTY / FASHION PHOTOGRAPHER FOR 20 YEARS. RETOUCHING AND POST PRODUCTION ARE A MATTER OF TRUST. RELY ON US. WE WILL DO ANYTHING TO BRING YOUR IDEAS TO LIFE
OUR CLIENTS ARE MAINLY FROM ALL OVER EUROPE & UK : vogue (uk), vogue sposa (it), cr fashionbook (fr), citizen k (fr), harper’s bazaar (ger, hk, ru), vmagazine (us), vman (us), flair (it, d, at), gq (d), grazia (d,fr), tatler (uk), glamour (d), tush, be mag (fr), elle (d, ru), qvest, styleby (s), annabelle (ch), sleek (d), j’n’c (d), indie mag (at), rika magazine (nl), z!nk (us) .… mr porter, mytheresa, marc o’ polo, strenesse, laurèl, zalando, toni gard, cambio, triumph, iris v. arnim, camel active, wella, schwarzkopf, cd, la biosthetique, douglas, garnier, l’oréal, nivea, nivea hair care, eucerin, guhl, s.oliver fragrance, frei cosmetic, ruinart champagne, ....
GoSee : retouched.de
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
