'One roof, plenty of celebrations' – Emil LEVY c/o BIRGIT STÖVER ARTISTS filmed for ALDI as part of the 'Make It Your Celebration' campaign

“One roof, plenty of celebrations” – For the ALDI social media spot, Emil LEVY c/o BIRGIT STÖVER was in charge of directing. The spot ran as part of the ‘Make It Your Celebration’ Christmas 2022 campaign and makes us aware of the entire breadth and depth of Christmas and similar official obligatory festivities.

“The campaign shows in particular the emotional and interpersonal moments which have become so important in recent times. As a basic supplier, ALDI has a special role to play this year because we make living the good life affordable for everyone – especially on Christmas,” says Christian Göbel, Group Director of Customer Interaction, Marketing and Communication at ALDI SÜD. 

Gianfranco Brunetti, Managing Director of Marketing and Communications Germany at ALDI Nord, adds: “Unfortunately, people in Germany are still faced with great challenges. Inflation has been forcing many to keep a closer eye on the money in their pockets. With our campaign, we would like to make clear that celebrating a wonderful Christmas is possible for everyone and still affordable.”

The Aldi lead agency was antoni_99, and responsible for concept & production across social media was the agency Accenture Song.

GoSee : birgit-stoever.de