'So that you stay you - and home remains home' - Jochen MANZ c/o ROCKENFELLER & GÖBELS photographs for LIFTA, the specialist for stair lifts for senior citizens
LIFTA, a specialist for stair lifts, is the undisputed market leader in Germany. Since 2022, the company has been advertising with the claim: ‘So that you stay you – and home remains home’. Jochen MANZ c/o ROCKENFELLER & GÖBELS photographed the campaign presented here while filming.
In 2003, the Lifta brand became a member of German Standards –Brands of the Century, an exclusive platform for marketing and networking in Germany, and in 2011, Lifta's Esprit 4100 model was awarded the Red Dot Design Award.
Embracing the claim: ‘So that home remains home’, the agency Serviceplan reimagined its advertising for the brand in 2022 – staging the stair lift as a must-have for best agers. Serviceplan’s House of Communication is now taking the idea a step further with the claim ‘So that you stay you – and home remains home’.
Lifta is still a family business today that is owned and operated by its founders, the Seick family. Meanwhile, more than 7,000 stair lifts are sold each year, with a total of more than 200,000 systems installed.
GoSee: lifta.de
CREDITS
Production Katharina Strauss c/o Stereo Films Berlin
Post Production Tom Stein c/o 617digital
Photographer Jochen Manz c/o Rockenfeller & Göbels
Oberbeleuchter Peter Kalte
Senior Models from London
About ROCKENFELLER & GÖBELS
Rockenfeller & Göbels represents photographers with an outstanding image language and professional experience. The agency operates worldwide for advertising agencies, editorials and direct costumers with the in each case photographic specialist. The creative and professional work of the photographers is always the center of attention.
Additionally to the communicational part, Rockenfeller & Goebels is delegating all aspects of high professional photo- and motion pictures production, such as booking, casting, travel, production and postproduction. The team around Dorothee Goebels offers for national and international productions of every dimension, in german, french, english and spanish language, the experience and the project-oriented work of a longtime-expert representation.
GoSee : rockenfellergoebels.com
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