'Start Your Love Affair with the Square' - RITTER SPORT campaign by director MICHAL MISINSKI x JUICE x ANALOG / DIGITAL for Kreuzbergkind

Directly from the cocoa fields of the RITTER SPORT El Cacao plantation in Nicaragua comes Don Schoko – the charming, dance-loving character who’s ready to sweep your taste buds off their feet! Director Michal Misinski and JUICE – a full-service studio specializing in visual effects, design, and audio – provided the character animations and VFX for the RITTER SPORT campaign.

ANALOG / DIGITAL handled the production, ensuring every detail of the directorial concept and the ideas of Kreuzbergkind were carefully executed. At the same time, Juice brought their expertise in VFX and animation to design every CG element – from Don’s expressive eyes to his catchy moves and stylish fur.

“Our objective was to integrate high-quality visual elements into a cohesive narrative,” said Head of CG Jakub Wrzalik. “Crafting every CG element—from Don’s expressive eyes to his moves and that styled fur—we combined character animation and polished VFX to ensure the final piece resonates with audiences and underscores the campaign’s core message.”

ANALOG / DIGITAL : "JUICE blends dreamers, visionaries, idea-people, master craftsmen and women, to create a lush ecosystem. They implant it with a variety of seeds from every moving experience—long, short, TV, and feature—and care for them until they are ready to sprout. The in-house roster of directors, writers, artists, audio post producers, and production supervisors dote over each delicate creation with skill and passion. They’ve done this a thousand times for the likes of BMW, Mercedes, Coca-Cola, Nike, Sony (to name but a few), but whenever an idea finally breaks the barrier between imagination and reality it never fails to get their hearts racing. And they don’t stop until they’ve squeezed out every last drop of eye-popping, thirst-quenching, simply good, creative juice."
 
CREDITS
Director     Michał Misiński c/o ANALOG / DIGITAL
Client     Ritter Sport DE & UK
Production     ANALOG / DIGITAL
Advertising Agency     Kreuzbergkind
Post Production     Juice c/o ANALOG / DIGITAL
Animation     Juice c/o ANALOG / DIGITAL

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too. 

GoSee : analogdigital.tv