"Magical Christmas Time. Wishes Come True" is the theme of this year's global Christmas campaign developed by BBDO Germany for LIDL. The commercial, directed by Oscar-winning filmmaker Tom Hooper, tells the story of a little girl who receives two magical bells from an elderly woman, which can grant wishes. Produced by BWGTBLD, the campaign focuses on kindness and the power of magic, aiming to inspire viewers, according to LIDL, to share the magic of Christmas with others. Florian Buettner c/o MONDAY IN MAY photographed the people shots, which we are showcasing here on GoSee.
LIDL operates 11,000 stores worldwide, and the campaign is currently running in 30 countries.
CREDITS
Client LIDL
Advertising Agency BBDO
Photographer Florian BÜTTNER c/o MONDAY IN MAY
Film Production BWGTBLD
About MONDAY IN MAY
MONDAY IN MAY is a photographer agency based in Hamburg. MONDAY IN MAY represents Anne Deppe, Arthur Mebius, Christian Kerber, Jonas Nefzger, Lina Grün, Neumann & Rodtmann, Mirjam Kluka, Tobias Gromatzki, Volker Wenzlawski and Walter Glöckle.
GoSee : mondayinmay.de