Spanish car brand CUPRA is an official automotive partner of the Frankfurt Fashion Week. CUPRA sees itself as a game-changer and challenger. For the accompanying campaign, Reno Mezger c/o AVENGER realized the eye-catching motifs with musician Delhia de France as well as CUPRA brand ambassador Toni Mahfud in front of the camera. On set for hair & make-up were Isabel PETERS & Sven OHLSEN c/o BIGOUDI.
‘Frankfurt Fashion Week 2021 – conceived to take fashion consciousness into a new era. A challenge. Just like the idea of building an electric car which sends an impluse into the world. Like the new CUPRA Born. Beautiful. Powerful. 100% electric. 100% Fun. Charges fast. Drives farther. Makes the charging cable fashionable. Official car of Frankfurt Fashion Week...”