‘Elegance Is Power’ – the NIO EC7 launch film by Simon PUSCHMANN c/o UPFRONT for Interstate, London
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UPFRONT PHOTO & FILM GMBH: Simon Puschmann for NIO EC7 launch film // Director's Cut
Director: Simon Puschmann c/o Upfront Photo & Film GmbH DOP: Chris Fanning Production: RDM, New York Advertising Agency: Interstate, London Post Production: Taylor James DC Edit: David Theill DC Grading: Florian Schaefer DC Music: Tom Puschmann
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Photographer and Director Simon PUSCHMANN c/o UPFRONT realized the launch film for the cutting-edge coupé SUV NIO EC7 with a blend of CGI and real-life action. NIO is a global company for intelligent premium electric vehicles.
Agency: Interstate, London. Production: RDM, New York. DOP: Chris Fanning. Post Production and CGI: Taylor James. DC Edit: David Theill. DC Grading: Florian Schaefer. DC Music: Tom Puschmann).