#EveryReasonGoodEnough - Julia ZOOOI c/o NERGER M&O photographs the revolutionary RECUP campaign
RECUP stands for food and beverages to-go – without single-use waste. RECUP and REBOWL are Germany’s largest reusable packaging system for food service businesses. The Munich-based start-up reCup GmbH led by Fabian Eckert, Christian Kraus and Florian Pachaly hopes for and is banking on the great revolution : “Every revolution starts with a spark. Our REvolution was fueled by overflowing trash cans and towers of paper cups. It will only be extinguished when disposable items are completely superfluous and action has evolved from a revolutionary idea into an indispensable, sustainable requirement.”
Join now and be a part of it!
Why a REvolution? “There are 13 billion good reasons why. That is the number of disposable cups and packaging consumed in Germany every year in the to-go sector. Each RECUP can replace up to 1,000 disposable cups.”
The RECUP campaign motifs presented here were photographed by Julia ZOOOI c/o NERGER M&O for the agency House of Communication / Serviceplan Group with account management by Milena Fischer and Katrin Grün in art buying.
GoSee : recup.de & nergermao.com
CREDITS
Client Recup
Advertising Agency house of communication / serviceplan group
Art Buyer Katrin Grün
Photographer Julia ZOOOI c/o NERGER M&O
About NERGER M&O
NERGER M&O was founded in 1998 by Claudia Nerger. We represent an eclectic group of highly unique, talented and creative photographers in photo and film for international, editorial and commercial work.
NERGER M&O loves to support clients and artists in their working process. We are focused on finding the finest creative ways for our artists, to take every opportunity and chance of new adventures. NERGER publishes magazine 10, created by Gudberg Nerger.
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