‘Finance big dreams with #therightBANK’ – the new POSTBANK campaign by MARKUS MUELLER for Jung von Matt/Spree
Markus MUELLER photographed the latest campaign for POSTBANK, a brand and subsidiary of Deutsche Bank. The campaign focuses once again on conveying the feeling that financial affairs are handled at Postbank quite easily in a fair and uncomplicated manner. The feeling you get when it fits just right: The feeling of a perfect fit is the central theme for the repositioning of Postbank.
Responsible for the campaign was the agency Jung von Matt Spree with Creative Director Arne Stach. SUBLIME was in charge of creative post production: “For this project, we decided to create a series of still lifes showing people who have succeeded in fulfilling their dreams with the help of different services offered by Postbank. Markus Mueller realized the photos during the film shoot for Postbank. He used the same models and set to create photos with a cinematographic look & feel. He captured perfect moments with the models, the result of which are character shots."
GoSee : m-mueller.org & postbank.de & sublime-postproduction.com
CREDITS
Client Postbank
Production Sterntag
Advertising Agency Jung von Matt
Art Director Svenja Jelen, Sarah Dornieden
Post Production Sublime Postproduction / Andreas Freitag
Set Design PHILLIPP DROSTE / Phillipp Droste
Photographer MARKUS MUELLER
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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