MARKUS MUELLER photographed the campaign ‘The Coolest’ for NETFLIX. Themed upon ‘Gift yourself parents with Netflix’, the humorous campaign shows how refreshing it can be when ‘older’ ladies and gentlemen broaden their dusty horizons by streaming series.
Photographer MARKUS MUELLER staged the campaign motifs in Budapest. Any similarity to a successful Netflix series or two are anything but coincidental.
The idea behind the campaign: Young adults benefit big-time themselves when they gift their parents Netflix. After all, they do get fun-loving, open-minded, tolerant, well-informed, and above all, happier moms and dads.
In charge of the campaign was mainly the Berlin-based agency Twentyrising, the new agency founded in 2023 by former Mediamonks Chief Creative Officer Till Eckel and four co-founders, with the creatives Jojo Hicks, Julia Timberlake, Marc Isken and, of course, Till Eckel.
Styling was taken care of by Pernille Holm, with production in the hands CZAR Berlin.
GoSee : m-mueller.org