‘It starts with a swipe’ - the second round of the global TINDER campaign by visual artist Pol KURUCZ c/o B&A REPS GERMANY for you on GoSee
TINDER is continuing its successful brand campaign ‘It Starts with a Swipe’. The newest ads, created in collaboration with the agency Mischief, are inspired by film scenes depicting love at first sight. The campaign, photographed by French hybrid photo-digital artist Pol KURUCZ c/o B&A REPS GERMANY, provides a witty modern take on cliché scenes from romantic comedies.
The message behind it: Life is not a rom-com, but dating apps do make the meet-cute that much sweeter – and us happy.
The creative improves compositing by using his own custom AI: AI reality checks for final compositing and retouching. In other words, image-to-image generation that can make elements like dogs, for example, look more realistic. Pol trains his own AI models and doesn’t have to worry about copyright issues.
A big thank you to Mischief USA and Producer Hannah Kessler.
CREDITS
Photo, CGI Art Dir. - @polkurucz
Lighting Director - Johnny Tergo
1st AD - @cire.capture
Digi Tech - @Howdoyouohdammititsrecording
Production Designer - @NatalieFält
Six Wolves, Casting - @SixWolvesCasting
Stylist - @Danyul Brown
Fashion Designer - @deadlotus.couture
Hair - @PrestonWada
Makeup - @AlexandraaFrench
Nails - @ByJuanAlvear / @Krista_La_Creme
Compositing & Retouching - @Retouch_Nataly_Trach
Senior CG - @leandrooliveira3d, @padovanistudio, @Nemkohanics
Production Company - @EarlyMorningRiot
Executive Producer - @Camraface
Executive Producer - @JasonBergh
Executive Producer - @Rheasky
Producer - @StephanBielecki
Line Producer - @Elliot.Sisson
Production Supervisor - @_Beardsley
Production Coordinator - @Rozengiu
Talent Coordinator - @SnehaStyles
Creative Assistants - @guimascella, @nhthan, @matheusshiro
Pol Kurucz is a French photographer and motion director who combines photography, 3D, and AI tools to create theatrical works. He blends vibrant colors with eccentric narratives to paint otherworldly scenes, focusing on the protagonist. He has collaborated with global brands such as Netflix, McDonald’s, Tinder, Warner Music, Peloton, Coty Cosmetics, Skyy Vodka, Melissa Shoes, and Jockey, to name a few.
GoSee : ba-reps.com/?location=ger
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