Photographer and Director Edmund FRASER c/o JSR AGENCY was commissioned by KOPPARBERG and Neverland Creative to realize a series of energetic stills & motion for the ‘Stick or Twist’ campaign. The motifs can be seen across the UK on billboards, among other places, in London, Birmingham and Manchester.
Rob Salvesen, Head of Marketing at Kopparberg UK, tells The Drum: “The Kopparberg Twist has totally flipped our approach to spirits on its head – we bring colorful and refreshing fruity flavor to our consumers’ world in an equally refreshing way.”
Simon Massey, Co-Founder of Neverland: “Solving a problem for Kopparberg and serving up something refreshing and delicious to the consumer from product to comms is in many ways the perfect project for Neverland.”