‘My Favorite Restaurant’ – MC DONALD’S Switzerland-wide brand poster campaign, photographed by MARKUS MUELLER for TBWA Zurich
Thanks to MC DRIVE, every car can be your favorite restaurant. No matter where you are and at every moment. These favorite restaurants were photographed by Markus Mueller with three subjects and in a way never before seen. The campaign not only sums up the concrete benefits of McDrive, it also tells short stories based on guest behavior and insights – ranging broadly from eating lunch at a construction site, to a romantic dinner, or even a family trip to the car wash with the kids. The campaign is supported nationally with OOH measures and mega-posters. The agency was TBWA Zurich with CDs Manuel Wenzel, Tizian Walti and AD Susanna Fill.
CREDITS
Client McDonald's
Production Visualeyes International
Advertising Agency TBWA Switzerland AG
Creative Director Manuel Wenzel, Tizian Walti
Art Director Susanna Fill
Producer VISUALEYES ARTISTS / Natalija Fallocca-Bajric
Copywriter Wolf Gärtner
Location Nadja Putzi / Nadja Putzi
Photographer MARKUS MUELLER
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
