14.10.2021  •  Advertising NEWS


‘Please cover mouth and nose – the St. Pauli hygiene rules’ – Hamburg’s most provocative poster on the Reeperbahn, photographed by PHILIPP RATHMER for advertising agency Achtung

After public life had slowly but surely started to return to Hamburg’s amusement district St. Pauli and the Reeperbahn this summer, the applicable Corona rules were violated, particularly in the Schanzenviertel. The new campaign of the municipal office in Hamburg-Mitte together with St. Pauli restaurateurs came right on time. On the poster motifs developed by Achtung, the initiators advertise for compliance with the hygiene rules despite loosening restrictions in a typical St. Pauli way. And we present you the most provocative motif ‘Mask Mandate’ by PHILIPP RATHMER here on GoSee.

Creative responsibility was in the hands of Creative Director Tim Hartwig and Lars Joseph from Achtung, with styling of models Eve Champagne and Stefan Trocha by Joana Claro. Serving as the location was the Noho Club. Post production was taken care of by BLINK IMAGING.

Local legend Olivia Jones on the testimonial of the motif : “Eve Champagne is our burlesque rock star. She is a truly exceptional talent and has made the almost forgotten art of burlesque socially acceptable again.” And on her tours of the Reeperbahn, she minces no words and grants intimate insight into the shimmering world between limelight, red light and flashing blue lights.



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