'Simple is more.' Sven Jacobsen photographs ALDI Christmas motifs for the Hamburg-based agency OLIVER VOSS
Whether girls with little crowns or a couple under a colorful Christmas lights – commissioned by the Hamburg-based creative agency OLIVER VOSS, photographer SVEN JACOBSEN captured atmospheric motifs for the ALDI Christmas campaign. The motifs are now in use across Germany. From the agency. CD Till Monshausen and AD Annika Richter were responsible for realizing it, and production was in the hands of Ellen Kleinbölting together with GoSee member NU PROECTS.
We found the idea behind the campaign on the website set up especially for it: “We do not need much to be happy. But somehow we always feel that more is better. Why? Children, for example, can also find happiness in small, everyday things. It's simple.” And ALDI concludes logically: “The more often you shop at our stores, the better you know your way around them – and if you don't know your way around yet, you soon will. Bread, sweets, fruit, vegetables, refrigerated foods... Our assortment is is always in the same place.” Responsible for the looks of the campaign were visagist Nino Allegro and stylist Mine Uludag. More information and several beautiful making-of videos are available at: einfach-ist-mehr.de
CREDITS
Client ALDI
Production nu projects
Usage Christmas campaign
Advertising Agency Oliver Voss
Art Buyer ellen kleinbölting
Styling Mine Uludag
Make-up Nino Allegro
Photographer Sven Jacobsen
Rep Isabel Scharenberg Creative Management
About SVEN JACOBSEN
SVEN JACOBSEN
PHOTOGRAPHER
BORN IN 1969
1997 EXAM IN ARCHITECTURE
1999 FREELANCE PHOTOGRAPHER
2000 FIRST SON JESSE
2002 SECOND SON LUI
2007 THIRD SON CARLI
2012 FOURTH SON JIM
SVEN JACOBSENS PICTURES SHOW A STRONG WISH BACK TO THE SIMPLE THINGS IN LIFE, BACK TO MORE AWARENESS. THEY ARE ALSO A RADICAL DEMAND TO PRESERVE THE LOVE TO GENUINE TRUTH.
I TRY TO FIND SOUL IN A COLD, OVER-ENGINEERED WORLD AND TRY TO FREEZE IT IN PICTURES. I SIMPLY TRY TO LOCATE BLISS IN THE SIMPLE THINGS, IN THE AESTHETICS OF THE MOMENT, IN ORDER TO RENDER A MOOD VISIBLE AND I AM MOSTLY CONCERNED WITH EMOTIONALITY, LIGHTNESS AND AUTHENTICITY.
ALL THIS CAN BE UNDERSTOOD IN DIFFERENT VARIATIONS: FOR ME ITS ACCEPTATION IS BACK TO THE SIMPLE THINGS, TO THE ESSENCE, BACK TO THE ROOTS, BACK HOME, FIND PEACE OF MIND, AWAY FROM TOO MUCH PERFECTION, LEAVE THE ACHIEVEMENT-ORIENTED LIFESTYLE BEHIND, BACK TO REAL WARMTH AND TRUTH.
YOU CAN ALSO RECOGNIZE THIS WISH IN HIS PICTURE LANGUAGE. THE PICTURES ARE ALL WARM AND EMOTIONAL. THEY DEFY TOO MUCH PERFECTION.
THEY ARE SOMETHING OF AN HOMAGE TO A WORLD THAT IS VERY CLOSE AND BECKONS DAILY, AND TO LIFE AND ITS EXHIBITIONS
2012 TAYLOR WESSING PHOTOGRAPHIC PORTRAIT PRIZE 2012,NAT.PORTRAIT GALLERY LONDON
2012 VOIES OFF, ARLES FRANCE
2010 SINGLE EXH.`THATS A PIECE OF CAKE` PLAY,HAMBURG
2010 „SLIDELUCKSHOW“ MMX, BERLIN
2007 „SLIDELUCKSHOW“ SAND BOX STUDIOS,NEW YORK CITY
2005 SINGLE EXH. ´DISCO` GALLERY SCORPION,HAMBURG
2004 SINGLE EXH. ´SAFARI` APLANAT GALLERY,HAMBURG
2003 CANON PROFASHIONAL AWARD,COLOGNE,MUNICH,BERLIN
2002 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2002 BFF EXHIBITION PHOTOKINA COLOGNE
2001 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2001 REINHART WOLF PREIS 2001,HANBURG AND BERLIN
2000 BFF EXHIBITION PHOTOKINA COLOGNE
1999 KODAK PORTRAIT AWARD_2 PRICE
1998 SINGLE EXHIBITION `HEINE`HAMBURG
BOOKPROJECTS
2012 BACK TO MAMA, 272 PAGES 300X240MM KEHRER VERLAG HEIDELBERG / BERLIN
2008 I LOVE, 144 PAGES, 113 IMAGES,SIZE 300 X 210MM
2007 ARTBUYER GERMANY 2008, 320 PAGES,SIZE 240 X 300MM SELTMANN UND SÖHNE VERLAG BERLIN
2004 SAFARI, 120 PAGES, B/W PORTRAITS,SIZE 210 X 250MM
2002 SCHÖN, 120 PAGES, 85 IMAGES,SIZE 210 X 270 MM
CLIENTS
AUDI, APEROL, AXE, BMW, CAMPARI, CHAMPION, CARLSBERG, CASIO, CAMEL, COCA COLA, CONVERSE, DHL, EBAY, EASYJET, FERRARI, FIAT, FUJI, GRUNDIG, GUINESS, IKEA, KMS CALIFORNIA, LEWIS, L+M, LUFTHANSA, MARLBORO, MASERATI, MC DONALDS, MERCEDES BENZ, MEXX, MITSUBISHI, MUSTANG JEANS, NEW YORKER, NIKON, OLYMPUS, PHILIP MORRIS, SIEMENS, SONY ERICSSON, SKY , T-MOBILE, TOSHIBA, VODAFONE, YAMAHA...ETC
EDITORIALS
AMICA, BOOK MODA BAMBINI, BMM MAGAZINE, DEUTSCH, GALA, GUARDIAN MAGAZINE, GEO, GQ, INTERVIEW, J PEOPLE MAGAZINE, MARIE CLAIRE, MAX, NEO2, OYSTER MAGAZINE, QVEST, ROLLING STONE MAGAZINE, STYLE, STELLA MAGAZINE LONDON, STERN, STELLA MAGAZINE, SZ MAGAZIN, VANITY FAIR, ZEIT
LOVELINESS.
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A BLUE STAR ARE APPROVED BY GOSEE
