The industrial film, according to WOLFRAM SCHROLL, brings out the aesthetics of the everyday. “Visual perception changes, and photographers become film producers. I too create film material alongside my photography. Jobs for which previously two different teams were usually booked are taken care of by the photographer alone today. I, for my part, love to film. This can range anywhere from industrial films, short clips for an elevator pitch, an industry video for presentations, social media, websites or just video material for the company archive. My films are mostly very similar to my photography, and my clients appreciate it. Plus, there’s always the practical aspect – when the photographer is there anyway,” industry photographer WOLFRAM SCHROLL tells GoSee.
“Similar to my photos, I also visualize the day-to-day routines of manufacturing companies in my industrial film productions in a unique way. The focus is mainly on the machines, whose precision, complexity and the fascinating way they work, perfectly reflect the technical innovation which we, hardly ever astonished by it anymore, take for granted today.”
About WOLFRAM SCHROLL
Lube oil rather than hair spray, blue collar rather than haute couture, preferably the smell of steel to the waft of perfume. No models, no cool locations, just raw reality. I love my work - industrial photography. And I love the noise and the heat, the weirdness of the production lines, sometimes all a bit menacing. The people, salt of the earth, uncomplicated. And the permanent challenge of getting photos out of the dark production halls and complex machinery, photos that deserve the word picture. On behalf of customers, taking photos of machines that look as expensive as they actually are. Here at this website, you can sample of my latest work from the worlds of steel, paper, machine construction and medical technology....and of the people who work there.