‘The Taste of Family’ - IGLO brand campaign by Christian LOHFINK c/o UPFRONT for Blacksheep Communications
CREDITS / DETAILS / VIDEO EMBED LINK
Embracing the claim “The Taste of Family”, Iglo has launched a new brand campaign. Front and center are the fish sticks made by the Hamburg-based company. The motifs for which were shot by Christian Lohfink together with the creative production company Blacksheep Communications.
With a purist production, striking visuals and humorous headlines such as ‘First Aid for Stressed Parents’ or ‘For Family Peace’, Iglo showcases the array of emotions at the dinner table – when fish sticks are served.
CREDITS
Client Iglo
Advertising Agency Blacksheep Communications
Creative Director Philipp Kaczmarek
Producer Nils Lehmann
Photographer Christian Lohfink c/o Upfront Photo & Film GmbH
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
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