16.11.2022  •  Advertising NEWS

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‘Twice as Beautiful’ campaign for the design cooperation between Jana Ina Zarrella and EYES + MORE - photographed by Per APPELGREN c/o BOSCHTOBANRAP for KNSK

Presenter, designer and entrepreneur Jana Ina Zarella and Germany’s third-largest optometrist chain EYES + MORE have launched a collection together. The collection is made up of thirty models, designed according to Jana Ina Zarella’s ideas. Per APPELGREN c/o BOSCHTOBANRAP photographed the campaign for KNSK (art direction: Julian Aue). Production was taken care of by HETZNER PRODUKTION (styling: Mads Roennborg, makeup: Asal Sahin, assistant: André Fister, prod. assistant: Pascal Kulke and DOP: Lukas Wiegand).

“Our vision is to turn Eyes + More into the number one brand for affordable eyewear with a complete price strategy (…),” says Julia Lukas, Marketing & Communications Director of Eyes + More. Frank Holtman, Commercial Director of Eyes + More: “The cooperation with Jana Ina has been a lot of fun for all of us. Her contagious enthusiasm and her keen sense for fashion are reflected in the collection. It is a beautiful moment when you realize that customers will now be able to discover them in one of our numerous stores.” The exclusive design cooperation is now available in more than 280 Eyes + More stores as well as online at eyesandmore.com.

GoSee boschtobanrap.com & eyesandmore.com
CREDITS
DOP     Lukas Wiegand
Production     Hetzner Produktion / Uwe Hetzner
Advertising Agency     KNSK Werbeagentur GmbH
Art Director     Julian Aue
Styling     Mads ROENNBORG c/o Louisa Artists
Make-up     Asal Sahin
Celebrity     Jana Ina Zarella
Photographer     Per Appelgren c/o BOSCHtoBANRAP
ASSISTENT     André Fister
PA     Pascal Kulke



About BOSCHTOBANRAP
Seit dem 01.01.2021 sind Tobias Bosch Fotomangement und die BANRAP GmbH zur Bosch Banrap together GmbH fusioniert. Bis unsere neue Homepage online ist entnehmen Sie bitte unser Leistungsspektrum und Informationen über unsere Fotografen und Filmemachern von unseren alten Webpräsenzen: content.tobiasbosch.com & content.banrap.com

 
PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

 
PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

 
PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

 
PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

 
PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

PER APPLEGREN C/O BOSCHTOBANRAP FOR EYES&MORE

 
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SOURCE : BOSCHTOBANRAP