‘When it comes to responsibility, Aldi thinks big!!’ ALDI ‘Quality Promise’ 15-second spot with a cast from CASTIN
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dropout films produced a spot on the topic of ‘Quality Promise’ for the client ALDI. That is: Simple, reliable, responsible. And CASTIN was, of course, responsible for the cast of the spot: “When it comes to responsibility, Aldi thinks big!!”
The independently certified seal advertised in the spot stands for minimum prices and premiums for small farmers and employees in the countries of origin. ALDI : “Fair trade improves the working and living conditions of the producers sustainably.”
Aldi (stylized as ALDI, stands for Albrecht Diskont) and is the name of the two discount supermarket retail chains Aldi Nord and Aldi Süd. The company is split into two separate corporate groups which each consist of several dozen independent regional companies.
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