‘You Are Not Alone’ - R+V INSURANCE in the battle against selfishness, the attitude campaign photographed by JANA EDISONGA for Serviceplan
“What one person cannot do alone, many can,” says Friedrich Wilhelm Raiffeisen, the pioneering founder of the Wiesbaden-based R+V Insurance. When we think of insurance companies today, we entirely forget the original idea of solidarity they were once based on: to protect individuals in society from misfortune and the adversities of life to a certain extent by means of insurance. This is the attitude behind the R+V Versicherung 2020 brand campaign ‘You are not alone’, which was developed by the agency Serviceplan Munich in close cooperation with R+V Chief Marketing Officer Anja Stolz.
JANA EDISONGA photographed the attitude campaign for R+V insurances in Berlin, Frankfurt, Munich and at Lake Walchen. “I shot a major part of the portrait motifs during a film shoot for the latest campaign from the pen of Serviceplan Munich,” says the photographer. “I was supported in doing so not only by my producer Tamara Sarischwili and my styling and hair & make-up team in Berlin, Alexandra Heckel @ LIGANORD and Jane Jakobi @ NINA KLEIN, but also by Oki Films from Munich, who ensured a super-smooth production flow and thus gave us the best still shooting conditions possible.”
R+V Versicherung AG (Raiffeisen & Volksbanken Versicherung) is one of the largest insurance companies in Germany and the umbrella company of the R+V Corporation, headquartered in Wiesbaden, Hesse. According to ‘The 100 largest’ ranking by FAZ, R+V Versicherung is fourth with regard to premium income among the largest German insurers after Allianz, Munich Re (Ergo et al.) and Talanx (HDI et al.). GoSee: ruv.de
CREDITS
Agency: Serviceplan Campaign Munich
CCO Germany: Matthias Harbeck
General Creative Manager: Sandra Loibl
Management Supervisor: Monika Klingenfuß
Account Director: Melanie Kokott
Content Production: Neverest, Munich
CREDITS
Production Oki Films
Advertising Agency Serviceplan München
Styling ALEXANDRA HECKEL c/o Liganord
Hair & Make-up Jane Jakobi c/o NINA KLEIN
Photographer EDISONGA
About JANA EDISONGA
EDISONGA aka Jana Gumprecht is a photographer and video artist. She currently lives in Berlin.
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