14 Sauces in One : HEINZ presents the EVERY SAUCE – with post by STANLEY’S POST for photographer Andrew Currie and the agency Wieden+Kennedy
“Here at Heinz, our irrational love for sauces has turned into a full-blown obsession; some might even say we’re ‘obsauced’. Now we’ve gone one step further with our flavor fixation, introducing Heinz Every Sauce.”
The latest image motifs for EVERY SAUCE were shot by Andy Currie for the agency Wieden+Kennedy. Retouch for the campaign was in the hands of STANLEY’S POST.
“Our team of retouchers helped create the golden, heroic atmosphere, shot brilliantly by Andy Currie, while bringing to life the actual sauce both inside and outside the bottle.” STANLEY’S POST.
Heinz Every Sauce is the perfect blend of every sauce (pun very much intended) in the Heinz flavor universe. It’s a combination of not two, not three, but fourteen tasty sauces – from a rich and herby burger sauce to a creamy and indulgent Truffle Mayo (it tastes better than it sounds, trust Heinz). We quote : “This one is for the truly obsauced.”
The Kraft Heinz Company, or Kraft Heinz for short, is an American publicly traded food specialist, formed by a merger of the Kraft Foods Group and H. J. Heinz Company in 2015. It has dual headquarters in Chicago and Pittsburgh.
Kraft Heinz, according to the company, is the fifth largest food and beverage producer in the world. The Heinz brand is estimated to be valued at 2.5 billion US dollars.
More than 200 brands are produced and sold. The most famous brands are Kraft (above all Mayonnaise and Salad Cream), Heinz (tomato ketchup) and Bull’s Eye (sauces).
CREDITS
Client: Wieden+Kennedy
Brand: Kraft Heinz
Photography: Andy Currie
Retouch: Peter Stedman, Phil Bedford, Tash Parsons – all c/o STANLEY’S POST
CREDITS
Post Production Stanley's Post Ltd
Photographer Andrew Currie
About STANLEY'S POST LTD
We’ve helped the world’s leading creative agencies and brands to create outstanding campaign imagery for over 15 years. Our reputation is built on high-end retouching. Our highly skilled artists apply the same detailed craft-based approach to anything from composite images through to full CG environment builds.We work across all sectors from photography, retouching, cgi, digital and press; mixing disciplines and doing whatever it takes to generate work of the highest quality and of the greatest long-term value to our clients.
GoSee : stanleyspost.com
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