1664 is proud to unveil a refreshed brand identity - photographed by Mikkel Jul HVILSHOJ c/o ANDREA HEBERGER for CARLSBERG
Becoming a lifestyle brand. Legendary French beer brand 1664 from the Kronenbourg brewery, part of Carlsberg since 2008, has just gotten a fresh new look. While the iconic blue bottle remains the same, the packaging now features a more contemporary version of the brand, new styling, and a bold but elegant new bespoke typeface, printed on high-quality matte label paper.
The refreshed brand identity is still undeniably French but is designed to be modern and easily recognizable, reinforcing the perception as a premium brand.
“A collaboration directly between Carlsberg and me allows us to freely explore ideas to creatively highlight the new look and colors of the label design,” says photographer Mikkel Jul HVILSHOJ c/o ANDREA HEBERGER, who is responsible for the stills campaign.
“1664 Blanc is a leading super-premium brand in the portfolio of Carlsberg Group, demonstrating confident growth across our key regions. This refreshed visual identity is an important step toward achieving the brand vision and will boost 1664’s growth as it expands into new markets,” says Andrew Khan, VP Marketing Global Premium & Beyond Beer.
Carlsberg A/S, based in the Danish capital Copenhagen, is the third-largest brewery group in the world.
CREDITS
Client Carlsberg
Photographer Mikkel Jul Hvilshoj c/o ANDREA HEBERGER GmbH
About ANDREA HEBERGER GMBH
Can you imagine the smell of a bakery?
The fragrance of fresh warm bread and buns is fantastic!
I was lucky enough to grow up in my parents' bakery. This was in Nürnberg, where I was born in 1960.
My first profession was as an architecture draftswoman and for a few years I worked in interior design.
As I am very close to nature, I looked for something else and I founded one of the first organic sheepfarms with cheese dairy in Frankonia. After this wonderful experience I finally landed by chance in the advertising industry.
My love for photography and my talent for organizing productions led me to this exciting profession.
In 1990 I started my own agency for photographers and since that I handled thousands of photo productions worldwide, bringing many artists and clients together for fruitful, long-term collaborations.
I am proud to have been a successful classic agent for 33 years and am grateful for so many experiences and challenges.
In 2017 it was time to shift down a gear and I have changed the concept of my agency.
Since then, my focus is on promotional/marketing work for artists in the fields of Photography and Motion in order to stregthen their Presence on the B2B Market.
Now..
I run this new concept in the 6th year and I can say that it was the best decision to change.
It is wonderful to work with international creative people like photographers. I am always amazed by their exciting biographies and how the Artists see the world through their lenses.
I am very grateful that I have been able to accompany many creative people on their way.
I love to share my wealth of experience and with them and I love to be the reliable contact person for all topics around the photo business.
I live with my dog Fanni in a small fine house with a magic garden in the Taunus Mountains, near Frankfurt/Main. From here I promote for my photographers on the international stage of the advertising industry.
I am more than happy to be able to combine the near to the nature with my amazing work.
GoSee : andreaheberger.de
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