Private brands are part of ALDI’s DNA. Good enough reason to make them the stars of the joint campaign of ALDI Nord and ALDI SÜD. Embracing the claim, ‘Expensive? No way, ALDI. This is how the store label works,” the store brands and their quality – all at original ALDI prices – take center stage. To realize it all, the agency antoni_99 booked stills specialist Attila HARTWIG c/o EMEIS DEUBEL (foodstyling came from Volker Hobl, with props styled by Nina Lemm).
The focus of the campaign is on a high-quality visual language. In split motifs, the campaign goes to show that excellent quality does not necessarily have to be expensive.
GoSee : emeisdeubel.com
CREDITS
Client Aldi
Advertising Agency Antoni
Props Liganord / Nina Lemm
Photographer Attila Hartwig c/o Emeis Deubel
About EMEIS DEUBEL
Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.