Photographer and director PATRIK GIARDINO c/o B&A REPS GERMANY realized the captivating ALL ATHLETES campaign with DOP Jeff Cronenweth. ALL ATHLETES gives you the right tools to market yourself, build your network, and showcase your skills and abilities. Be seen by college coaches and get discovered.
Creative responsibility was in the hands of Stephen Krauss. The agency was BAM CONNECTION with Lana Pennino as Executive Producer. The commercial and print campaign was produced by Native Content (Exec. Producer: Tomer DeVito, Head of Production: Sean Blairr, Producer: Joseph Falasca).
Patrik Giardino’s passion for sports, movement and action all flow into his work as a director and photographer. A native of Malmö, Sweden, Patrik was a competitive athlete for much of his youth, competing in karate, hockey and basketball. Early on, Patrik discovered a further passion – photography; for which he went on to study at the Art Center College of Design in Pasadena. Patrik’s affinity to sports combined with his keen eye for movement, cinematic composition and lighting, inevitably led him to direct commercials. He has brought his gift for telling inspiring and cinematic stories through powerful imagery to some of the biggest brands in the world – with campaigns for P&G, Nike, Adidas, Neutrogena, Merck, Fujitsu, and Oakley.
GoSee ba-reps.com