Angelo is back! MARKUS MUELLER photographs Italian actor Bruno Maccallini and the German advertising icon of the 90s for the new NESCAFE GOLD campaign
‘I don’t even got a car’ is a classic ad from the 90s. For the sequel of the NESCAFE GOLD campaign with charming Angelo, MARKUS MUELLER photographed the new motifs for the agency Oglivy with Creative Director Carlo Joest. And what can we say? Angelo still doesn’t have a car!
Frank Dittrich, Managing Partner at Ogilvy, on choosing the fresh Italian once again : “He embodies like no other the spontaneous pleasure of drinking coffee every day, with whoever you want. A timeless fit for this great, iconic brand Nescafé.”
And Anne Schmidt-Claasen, Communication Manager at Nescafé, couldn’t agree more: “How he embodies the coffee lover and charmer in his lovable way speaks directly to people.”
Ogilvy is responsible for the comeback of the advertising icon for TV, POS and social media. Nescafé is an instant coffee from the company Nestlé, the world’s biggest food company and largest industrial company in Switzerland. With a market value of 14.8 billion Swiss francs, it is perhaps the most valuable brand in Switzerland. GoSee: nescafe.com
CREDITS
Client Nescafe
Production Kai Tietz Produktion GmbH / Kai Tietz
Advertising Agency Ogilvy
Creative Director Carlo Joest
Post Production vividgrey / Simon Geis
Celebrity Bruno Maccallini
Photographer MARKUS MUELLER
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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