"Banking like we live", the CONSORSBANK campaign photographed by EDISONGA aka Jana Gumprecht
Online broker CORTAL CONSORS set itself a new goal: the introduction of a new form of digital full-service bank in Germany. The significance of this evolution becomes evident in light of the name change to CONSORSBANK, a new look and the introduction of full-service banking products. The latest campaign was photographed by EDISONGA, aka Jana Gumprecht. At her side was photographer MAGNUS WINTER. They teamed up to photograph the sensitive motifs in South Tyrol. "The brief particularly was to capture indirect moments and combine the two different perspectives in a multi-picture story look," Jana lets GoSee know.
Under the new claim "Banking like we live", the brand transfers the rules and the idiosychrasies of our digital everyday life such as "share, vote, like, always on" to banking and makes them the center of its communication, according to the executive agency SERVICEPLAN Munich: The campaign shows situations of our digital everyday life: real, playful and, above all, relatable. Staging self-determination and independence, the campaign appeals to both the loyal Consorsbank customer and the digitally affine society. This opens the brand to a broader target group: the generation of mobile makers and influencers.
The campaign was produced in South Tyrol, where Jana and Magnus were underway in ultralight aircraft and photographed "airplane to airplane", drove along beautiful mountain passes and visited various tree houses.
"We did location scouting ourselves this time, a few weeks beforehand – so we could find more original spots. That was extremely fun!" says Jana Gumprrecht – as proof, we show you the ad layouts of the campaign as well as three cinemagraphs. CD c/o Serviceplan was Sandra Loibl, producer: Tamara Sarischwili and post production: Blue Bunny. Within the Serviceplan Group, the agencies involved included Serviceplan Campaign, Plan.Net Campaign, Plan.Net Media and Plan.Net Technology as well as Mediaplus and the Serviceplan Consulting Group. The agency group has counted Consorsbank among its clients for more than ten years. Since 2009, Serviceplan Campaign has acted as the lead agency. In 2014, Serviceplan accompanied the rebranding of Cortal Consors to Consorsbank in communication.
Consorsbank is a trademark of BNP Paribas S.A. branch Germany with second base in Nuremberg. The direct bank of French BNP Paribas in Germany employs approximately 800 people in Nuremberg, who serve around 1.41 million customers in Germany. consorsbank.de
CREDITS
Production Tamara Sarischwili
Advertising Agency Serviceplan München
Creative Director Sandra Loibl
Post Production Blue Bunny
Photographer EDISONGA / Jana Gumprecht
Co-Photographer Magnus Winter
About JANA EDISONGA
EDISONGA aka Jana Gumprecht is a photographer and video artist. She currently lives in Berlin.
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