BOSIDENG A/W Campaign: Captured by Action & Sports Photographer Ray DEMSKI c/o UPFRONT in Los Angeles and Alaska for Gamet Studio
Photographer Ray Demski, represented by UPFRONT, collaborated with creative agency Gamet Studio to produce Bosideng's latest Autumn/Winter campaign. The campaign was shot in the vibrant city of Los Angeles and the breathtaking Knik Glacier in Alaska. Demski's expertise in action and sports photography seamlessly translated into a dynamic fashion context, characterized by dramatic lighting, precise composition, and an acute sense of timing. The production was managed by IMC Productions.
BOSIDENG is China’s leading down apparel company and has established itself as an international player in recent years. Founded in 1976 by Gao Dekang and headquartered in Shanghai, the company operates over 7,500 retail stores across China and distributes its products in more than 70 countries, including the USA, France, and Italy.
CREDITS
Client Bosideng
Production IMC Production
Usage F/W campaign
Advertising Agency Gamut Studio
Model Edward James Bayer
Photographer Ray Demski c/o UPFRONT Photo & Film GmbH
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
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