The latest campaign of the German Caritas Association e.V. from the agency glow shows housing shortage in all its facets – in Germany, one million apartments are needed. In Berlin, rents have almost doubled since 2006. The situation on the housing market is worse than ever before. Above all, affordable housing and social housing are needed.
The new Caritas campaign by the German Caritas Association e.V. raises awareness for the housing shortage and demands political action. Under the slogan "Everybody needs a home", the multi-channel campaign advertises with megaposters, ads, banners, a spot, and a campaign website. The photos were shot by Berlin-based photographer Darius Ramazani.
CREDITS
Production Jule Roschlau
Advertising Agency GLOW communication GmbH
Post Production Ali Amirfakury
Photographer Darius Ramazani
Hair & Make-Up Christa Raqué
Setbau Anika Möllemann
About DARIUS RAMAZANI
Darius Ramazani is a Berlin based photographer & director with a focus on portrait, people, advertising and social campaigning.