CHRISTIANE BAUMGART photographs and films the beauty campaign 'Tan without Drama' with GLOWED.ME founder Diana Bürgin
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
In the current GLOWED.ME campaign, powerful imagery meets an equally powerful message: Fashion and beauty photographer CHRISTIANE BAUMGART impressively captures Diana Bürgin, founder of the successful tanning company GLOWED.me. The focus: a woman who stands for self-determination, energy, and a true glow – inside and out.
"I got bored by perfection, I wanted a product that makes me shine bright on the inside and glow on the outside. I believe in self-love. I believe in self-power. I believe in higher energy," says Diana Bürgin, founder of GLOWED.me.
Instead of flawless surfaces and staged beauty, with Glowed she focuses on authenticity, strength, and new self-care routines: "With Glowed, I created a synonym for serenity, authenticity, and balance – and I am very proud of what I've achieved."
Frankfurt-based Diana Bürgin is also CEO and founder of elevatebrands.de. She previously worked as a brand strategist for OgilvyBrains and the Peter Schmidt Group. As an entrepreneur, she has already launched several of her own brands.
Glowed.me represents a new understanding of beauty – beyond artificial tans, streaks, tools, and risks. The innovative Aquatan formula, combined with the handy Glowed Airbrush, conjures up a natural, even glow in just a few minutes – completely without UV radiation. The result: a radiant complexion that lasts for a week and lets the skin glow from within.
You can find many more beauty editorials and fashion productions by Christiane Baumgart on her website.
GoSee: glowed.me
CREDITS
Director CHRISTIANE BAUMGART
Client Glowed.me
Styling Anna Borisovna
Hair & Make-up Lena G. c/o Fame Agency
Model Diana Bürgin
Photographer CHRISTIANE BAUMGART
About CHRISTIANE BAUMGART
Christiane Baumgart is a photographer and director specializing in fashion, beauty, and lifestyle. Since 2019, she has worked internationally for magazines, brands, and personalities – with a style that combines powerful imagery with a clear attitude. Known for her energetic editorials and authentic campaigns, she builds on an aesthetic that combines emotion and concept – whether in the studio, on the street, or on specially staged sets.
"I'm attracted to the real thing – faces with a story, looks with edge, and moments that aren't polished," says Christiane. Her portfolio includes productions for brands such as Adidas, Adobe, Beiersdorf, Nike, L'Oréal, Maybelline, and Sony. Celebrities such as Lena Gercke, Leni Klum, Lena Meyer-Landrut, and Guido Maria Kretschmer have already appeared in front of her camera. Her work has appeared in magazines such as VOGUE, ELLE, and Harper's Bazaar.
In 2025, she founded AKARI STUDIOS – a creative production company for photography, film, and conceptual work. With a solid network of creative professionals, she realizes projects for agencies, brands, and personalities from the fashion, beauty, and culture sectors. Before her photography career, Christiane worked as a marketing expert in the industry – an experience that continues to shape her concepts and productions. As a speaker and mentor, she regularly participates in conferences, gives workshops, organizes events, and advises young creatives on starting their own businesses.
GoSee : christiane-baumgart.com
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