RENAULT presents the new Kangoo family. The third generation of the popular station wagon is marked by a completely new design, thought-through transport solutions, even more comfort, as well as modern driver assistance systems. Christian SCHMIDT c/o CLAUDIA BITZER photographed the launch campaign.
Commissioned by Paris-based agency Publicis Conseils, he took a trip to Cape Town just before the lockdown to shoot the photos – although, without the leading actor at first. Together with RECOM, Christian integrated the Renault into the image with CGI. We now have the pleasure of presenting the first half of the photos, and the second part will be published in March.
As with its predecessor, which has been sold four million times since 1997, this new model will also be available as a utility vehicle. In addition to the Kangoo Rapid compact van, which is equipped with more features and is available in two different lengths, Renault will also offer the Renault Express model, which was designed especially for small fleets and young companies. The market launch for the new generation of Kangoo models will be in Spring 2021.
CREDITS
Client Renault
Production Wanda / Nowhere else productions
Advertising Agency Publicis Conseil Paris
Post Production Recom Stuttgart / Jonas Pommerenke, Ronja Wafzig und Team
Photographer Christian Schmidt c/o Claudia Bitzer